why mobile isn't viral
TRANSCRIPT
Why Mobile Isn’t ViralWhy mobile
isn’t viral
Conventional marketing
Viral marketing
Viral? Really?
The basic reproduction number
Basic reproduction rate of viral phenomena
Basic reproduction rate of well known viral phenomena
[1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf[2] Survey by Ontela, Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter.[3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf[4] Anderson RM, May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7[5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16.[6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561
Basic reproduction rate of viral phenomena
[1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf[2] Survey by Ontela, Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter.[3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf[4] Anderson RM, May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7[5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16.[6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561
Basic reproduction rate of well known viral phenomena
Facebook = swine flu != mobile apps
65% don’t have a dataplan
75% are on a different carrier
70% don’t have smartphones
98% don’t have iPhones*
*(outside of California)
Facebook = swine flu != mobile apps
65% don’t have a dataplan
75% are on a different carrier
70% don’t have smartphones
98% don’t have iPhones
etc
etc
Solutions
