why & how to become a social business

arne.nielsen@no.ibm.com

Foto: Studio Nordstrønen

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whyhow

to become a social enterprise

&

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but first..torsdag 16. mai 13

some facts..

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2,4Billion Internet Users

Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

5Billion Mobile Users

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

1Billion Facebook Users

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

2,7Billion each day!

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

300Billion new every day!

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

200Million active users each month!

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

175Million every day!

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And..torsdag 16. mai 13

Some of these areyour employees..

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..and they use these tools

in their daily worktorsdag 16. mai 13

wether you like it or not

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but worst of all..

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you do not have control

and you can not stop it

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and, believe it or not:

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internet is here to stay

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and because humans are social

the social collaboration are also here to stay

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so, you may as well start implementing

social collaborationin your company NOW

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before you areleft behind

by your competitorstorsdag 16. mai 13

But, I do have email!

So has EVERYBODY else!

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

2,2Billon users!

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

144Billion sent every day!

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Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report.

68,8 %Of all email is

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Does email really make your company more potent?

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And even worse!

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McKinsey Quarterly November 12

28 %Of the workday is used to work with email.

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McKinsey Quarterly November 12

13Hours per week is spent handling email.

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McKinsey Quarterly November 12

And you look and look for

exactly THAT email!

It cost you seconds, minutes, hours, days, months and years - all lost!

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McKinsey Quarterly November 12

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Dear to do something new!

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McKinsey Quarterly November 12

« The work place is becoming more global, more virtual and more dispersed. Here, information can easily be silo-ed, slowing information exchange and making decision-making more cumbersome.

However, our need for fast knowledge and quick solutions is increasing.

Email just doesn’t work for these geographically and operationally isolated situations.»

email is not enough

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But, I do have !So does EVERYBODY else!

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McKinsey Quarterly November 12

ordinary social media

is not enoughtorsdag 16. mai 13

But there is hope!

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whybecome a social company

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Social is important for business

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IBM internal research

This is what users say

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McKinsey Quarterly November 12

25 - 30 %Wasted time for email to be saved

by implementing modern tools for social collaboration.

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25 %Increased Productivity

McKinsey Quarterly November 12

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10 %Reduced cost when hiring new employees

McKinsey Quarterly November 12

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15 %Reduced cost for training

McKinsey Quarterly November 12

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HigherMotivation gives higher revenue per employee

1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper

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StrengthensInfluence, loyalty and customersbuying decisions

1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper

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BetterProfitabilitywith increased service leveland customers leaving

1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper

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FasterInnovationbrings products faster to market

1) McKinsey, 2) ClikZ, 3) VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper

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LowerCost per employee

McKinsey Quarterly November 12

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LowerTurnover of employees

McKinsey Quarterly November 12

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HigherProductivity throughout the organisation

McKinsey Quarterly November 12

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HigherEmployee Enagement

IBM internal user study 2011

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BetterCompetivness!

McKinsey Quarterly November 12

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but then comes the question..

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howto become a social enterprise

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TransparentEngagedNimble

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Internal & Externalyou must create...

exeptional employeeexperiences

exeptional customer

experiencestorsdag 16. mai 13

INTERNALyou must implement

new tools and develop a sharing culture

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But, we do «share» documents!

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In this way?

My Site Your Site This Site That Site Any Site Whatever Site

CopyCopy

Copy

CopyCopy

Original

So tell me: Where is the correct version?

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Or in this way?

My Files

Everybody has the same version and all dialogues are visible for all!

Only one copy with access and version control throughout the enterprise

Original

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Do not only share documents

Do share dialogues torsdag 16. mai 13

Dialogue on documentsYou learn easier, faster and more from dialogues than from the document alone!

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Collaborate on activities

Gives you control of the business!torsdag 16. mai 13

Open discussion

Gives you creative solutions!torsdag 16. mai 13

Share bookmarks

Gives you access to sources!torsdag 16. mai 13

Social email

Make you more productive at work!torsdag 16. mai 13

A mobile workplace

Gives you access on all platforms!torsdag 16. mai 13

exeptional employee experience

Creates engagement and lojalty!torsdag 16. mai 13

but even the best technology

is not enoughtorsdag 16. mai 13

you must have management

commitment andcultivate employees

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but when you succeed you win over competitors

and make better profits

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EXTERNALLYyou must implement new tools and create dialogue

with your customers torsdag 16. mai 13

the good customer experiences

Bonds customers to you!torsdag 16. mai 13

5seconds

..to catch customers interest

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5torsdag 16. mai 13

4torsdag 16. mai 13

3torsdag 16. mai 13

2torsdag 16. mai 13

1torsdag 16. mai 13

0torsdag 16. mai 13

GONE!torsdag 16. mai 13

30 %disappear and 50 % of them

never returns

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how does that effect your company’s

revenue and profit?

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you must tie your employees and your customers

together in a sosial dialog

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B2B or B2C....it is only P2P that matters

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future is SOCIALit is up to you

if you want to be partof it or be left behind

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Train leaves NOW!

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THANKS!Epost: arne.nielsen@no.ibm.com Telefon: +47 41535313 Twitter: @mynotesblog Blogg: www.mynotesblog.com

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FREE workshopCheck how Social Business

may change your company or organisation!Book a non-comittal

FREE 3 hours workshop with your top management!

Email: arne.nielsen@no.ibm.com

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