why going mobile is essential

The Mobile Web&

Your Business

The ‘Wires’ are being cut!Wireless Subscriber Connections 321.7M

Wireless Penetration equals# of active units divided by the total U.S. and territorial population (Puerto Rico, Guam and the USVI)

101.0%

Wireless-Only Households1% of U.S. Households 34%

Direct Carrier Jobs 229,921Wireless Carrier Payroll2Direct Carrier Wages $11.3B

Annualized Total Wireless Revenues $178.4B

Annualized Wireless Data Revenues $68.3B

Annualized Incremental Capital Investment $25.4B

Annualized Minutes of Use 2.32TMonthly Text Messages 184.3BAnnualized Yearly Text Messages 2.27TCell Sites 285,561

Size of wireless industry in the US in 2012

“Why is the wireless industry so big?”

Let’s see just why…

Smartphone use is GrowingThe Stats

1. There are over 250 MILLION mobile users in the US alone

2. There are over 310 MILLION mobile devices in the US

3. By 2013 more people will use their mobile phones than PC’s to get online

4. Mobile searches have grown by more than 400% since 2010

5. 80% of customers abandon a mobile website if they have a bad user experience

Source: Google

Some more statistics

This is going on worldwide

This change is happening quickly.

Growth in phones

Growth in users

Source: Google

How do you use your smartphone?

“What about the people who use mobile, how do they behave?”

Very different than you might think!

What is special about mobile users?

Mobile users are localand looking to buy!

• 95% of mobile users have searched for local information

• 61% of users call a business after searching

• 90% of these people act within 24 hours!

Source: Google

Mobile users are shoppers!

70% have compared prices

65% have read reviews

50% of mobile searches lead to purchases!!

Source: Google

Mobile users are demandingThey do not settle for less

• 71% of them expect a mobile site to load as fast asa desktop pc website.

• 60% of them expect a mobile site to load in 3 seconds or less.

•78% will retry the site two times or less if it does not load initially.

Source: Google

Bad Website?Goodbye Customer!

• 57% of mobile users will not recommend a business with a bad mobile website.

• 40% have turned to a Competitors site After having a bad mobile experience.

• 23% of adults have cursed at their Phone when a site failed to work.

Source: Google

“But don’t people behave differently with how they use their phones all around the world?”

Nope…

Where do people use smart phones?

“My business caters to women, isn’tmobile just a geeky guys toy?”

Nope…

Mobile isn’t just a guys tech toy!

Source: comScore

Mobile Effects Conventional Advertising

Why is being mobile critically importantto existing advertising?

Because when people see an advertisement they your business to find youonline.

Google is the #1 most heavily trafficked websiteon the internet.

There are an estimated 3-5 Billion searches doneon Google each and every day!

“Why should I go mobile with mybusiness? – I want specifics”

Ok, let’s recap what the stats mean!

You need to go mobileThe statistics are obvious& The benefits are manyReach more customersWith a mobile site you can reach up to 45%more prospects.

Give your current customers ease of useBy making your website mobile-accessible you increase theease of use for your customers – and profit for you.

Add vital features to your businessNo matter what business by going mobile you will beadding a vital feature to your business.

• Click 2 Call• Click 2 Email• Click 2 Map• Click 2 Text (SMS)

Your site isn’t mobile?Some things aren’t a choice• Apple computer is the largest tech company on the planet.

• Their flagship product is the iPhone

• The iPhone is so popular and sells so many units it has a direct impact on the GDP of the US economy.

• If your site cannot load on it you are losing prospects.

Read Full Article Here

iPhone 5

People search for many businesses in times of need.

• The car is broken down on the side of the road

• They need a last minute caterer

• They need a plumber ASAP

• They need a restaurant last minute

• Their power is out they need an electrician

• They are stranded and need a cab

• They just got a DUI and need an attorney

There are endless instances where brand image means much much less thanconvenience!

The prospects your missingTimes of need for them are sales for you!

Bridge with your prospectsMobile websites are not PC websites!

Mobile websites are designedto be fast, lightweight andeasy to use. They are designed toallow customers to search, find youand call, email or text you.

“What features do mobile sites need?”

That’s a great question!

The most important feature of any mobile website?EASY NAVIGATION!Mobile websites must be designedwith the following things in mind:

1. Thumb Friendly NavigationBig user friendly buttons that are easy to click from a mobile phone.

2. Fast Loading!Mobile websites must be lightweight andload quickly!

3. Feature RichYour mobile site must contain features that get youcustomers and make you money. Click 2 Call, Click 2 Text, Click 2 Map.

Features

Click To?

MENU

Restaurant Menus Image Galleries

Video Integration

OpenTable IntegrationClick 2 Email

Payment ButtonIntegration

Click 2 Text

Click 2 Call

• Click 2 Call

• Click 2 Text

• Click 2 Email

• Restaurant Menus

• OpenTable Integration

• Image Galleries

• YouTube Videos

• Google Checkout

• PayPal Buttons

Mobile Maps

“How does the technology work?”

Let’s explain!

Technology

PC Website

Mobile Website

Unlike our competitors who require you to go througha lengthy re-development process for your mobile site wedo not.

We use state of the art technology to read your existing PC Website and convert it to mobile.

How our sites work in detailWe utilize a proprietary virtual framework thatmay be accurately described as ‘a machine’ orprogram that runs on our servers.

This machine is fed the URL of your existing website and it reads your entire website.

From this reading it generates a ‘mobilized’ versionof your website – like the one you probablysaw in the site simulation you received.

How our sites workin detailOnce your sites ‘mobilized’ version is generated that’s whenour designers take over.

Our designers work through site page by page tweaking codeelements and adding the necessary mobile features.

How our sites workin detailNext we show you your site inside of a mobilesimulation – to give you an idea of what its goingto look like.

You are free to request changes from us and we willmake them.

Once you are done making changes and happy withhow your site will be we upload the specializedRedirection script onto your current PC website.

Smart Site

Mobile User PC User

Once constructed your mobile website is put onlineand your old website is made ‘smart’ by use of anintelligent script. This script reads what kind of computer or device users to your site are on.

If they are on a mobile device the mobile siteloads!.

Website

How our sites workin detail

PC Website

Mobile Website

Your mobile site which is hosted with us will automatically sync every 2-5 minutes with your PC website.

Changes on your PC site are read by our ‘machine’ andtranslated over – so your mobile site is neverout of date.

“What are some ways the site will be used by my customers?”

Let’s take a look!

Scenarios of Mobile UseThere are many common scenarios where amobile site is extremely likely to benefit agiven business.

Let’s take a look at a few common scenariosin the following industries:

Restaurant

Taxi Cab Company

Locksmiths

RestaurantJohn and Sandy are on a date watching a movie.

Being a thoughtful guy John pre-booked seats at a local Chinese restaurant.

During the movie Sandy let John know her favoritefood is Italian.

Thankfully John brought his iPhone with him and whileon leave at the restroom John looked up an Italian restaurant andbooked seats through the restaurants mobile website with OpenTable.

Taxi CompanyAfter a late meeting on a rainy day in ChicagoMarsha left her office to hail a cab.

Marsha waited impatiently outside her office forfifteen minutes.

Not seeing a cab come by and being in a hurryMarsha opened her Android smartphone andGoogle searched for a Chicago Taxi company.

She found a cab company and using click to callshe called them.

Marsha was on her way in minutes.

LocksmithCindy was in a hurry after picking up her three childrenfrom school. She had to get to the grocery store in a hurry.

During her drive to the grocery store her sister calledinforming her that she would be early for this eveningsdinner.

In haste to get the kids out of the car and being distractedby her phone, Cindy accidentally left her keys inside of hercar.

After going about her business buying a load of groceries fortonight’s dinner Cindy came back to her car with her childrenonly to find herself locked out.

Cindy immediately went on her smartphone and searchedfor a local locksmith.

Within seconds of conducting her search cindy found themobile website of a locksmith and her dinner was saved.

“Do I need a mobile app?”

No, not necessarily!

Mobile Apps .v. Mobile WebsitesThere are numerous differences between mobile applicationsand mobile websites.

In this presentation we will be covering the differences thatexist and highlighting why – for most businesses – mobile websites offer a supreme advantage.

-VS -

Mobile AppsFirst lets understand and define what exactly amobile application is.

A mobile application is a piece of installablesoftware that (typically) is hosted within one ofthe major app stores – Google or Apple’s stores.

The application runs natively (actually on the device) and usually can launch fairly quickly.

Apps come in all shapes and sizes and run the gamut from playable games to banking software.

Mobile App TechnologyMobile applications operate entirely differentlythan mobile websites. Since they run natively on the device they were made for they can offer a broad array of features which may seem advantageous to business.

1. Push data (send messages to users)2. Fast Load Times (they are apps the run fast)3. Big feature sets (user editable features)

The above features are great, they offer users anan experience that may in some cases present asbeing far superior to a mobile website.

But lets understand what is required to get thatexperience…

Mobile WebsitesMobile websites are website custom designed toload quickly on mobile phones and offer a designwhich is uniquely tailored to mobile devices.

Unlike mobile applications mobile sites do notrequire installation nor do they require anydownloading or configuration to function.

The Problem With AppsWe already said apps have big feature sets and can do things that mobile websites cannot do – so they must be great right? WRONG!

In order for those features to be relevant they need to be utilized by a human being – a customer, a prospect.

This is where the biggest problem of apps comes in for most businesses – and why they are a horrible thing to sell to most businesses.

In order for an app to be utilized it needs to be downloaded.

In order for an app to be utilized it has to be compelling enough for a user to utilize it.

In order for a user to utilize it, it needs to conveniently placed on their phone.

The Biggest Problem Of AllThe biggest problem of mobile apps by far iscompatibility.

Mobile apps –unlike sites, are built to run nativelyon a given platform.

If the app is not built for each device – and updated for each device, it will not work on those platforms.

A mobile site works on all platforms!

Who Apps Make Sense ForApps do make sense for some businesses – big businesses.

For an app to add value and be relevant to a business it has to be downloaded, it has to be utilizable and it has to be utilized.

For most small business having an app makes no sense – they lack marketing budgets or user bases big enough to ever ensure their app will be used.

For big businesses – with big budgets and huge user bases – however an app may make perfect sense.

Mobile Sites Rock!For most ordinary small businesses having a mobile website is the absolute best route they could go when the alternative is a mobile app.

Why?

The reason is simple – prospects. Today more and more consumers are browsing the internet and when those consumers happen upon the small businesses website on their mobile devices, they will be presented with a good user experience.

Mobile websites do not require downloading to use nor do they require anything more than a bookmark to browse back to.

They are the common sense choice of small business.