why going (out of) to the uk?

Recruiting around the globe The Network & Intelligence Group

October 1 2009, Geert-Jan Waasdorp

© 2009, The Network, Intelligence Group

Intelligence Group• Research and consultancy firm

specialized in recruitment marketing. • Advice based on research and

experience.• Active in the international labor market

since 2006. • Author of the international recruitment

manual.


Research 2006

2006

• 8 countries• 20.998 completes• Europe• StepStone, Totaljobs

& Intelligence Group


International recruitment strategy

Employers

Employees– Coincidence, International career,

Focused ambition– Different motives and different

media


Research 2006 vs 2009

2006

• 8 countries• 20.998 completes• Europe• StepStone, Totaljobs

& Intelligence Group

2009

• 40 countries• 66.019 completes• Worldwide• The Network &

Intelligence Group


Trends?• Increasing willingness to move abroad

-> 62% to 72%

• Increasing intension to stay longer-> 29% to 46%

• The downturn/recession stimulates a broader orientation

• Domination of Internet/Job boards, Search engines and Social Media

• The labor market is getting more flat

In the UK



What is distinctive,in general, of the laborforce in the UK vs worldwide?

What is distinctive,in general, of the laborforce in the UK vs worldwide?


Pull factors• Acceptable travel time• Challenging job, variation in work

Job orientation (media)• Uses 5,4 ways to find a job (world average: 4)

1. Recruitment Agency 73%

2. Online jobboards 73%

3. Search engines (Google, Yahoo, Live…) 56%

4. Company website 54%

5. Local newspaper 53%

N=2.613

Leaving the UK

• 46% is willing to work abroad1. USA 2. Australia 3. Canada 4. Spain 5. New Zealand

• 60% prefers country over city


…but which city do they prefer?


1. New York 2. Sydney 3. Paris 4. London 5. Dubai 6. Barcelona 7. Amsterdam 8. Toronto 9. Madrid 10. Rome

…but what city do they prefer?



What is the most distinctive reason

to leave the UK?

Who wants to come to the UK?


1. India 68% 2. Malaysia 67% 3. Denmark 64% 4. Sweden 63% 5. Hungary 63% 6. South-Africa 60% 7. Lithuania 60% 8. Finland 59% 9. Italy 59% 10. Poland 58%

Who wants to come to the UK?



Strong global competition

UK and London score high, but….– UK is more on the long list, not

always on the short list. – Direct competition from:

• United States 68% • Australia 51%• Canada 51% • And many more….

How to look for a job in (to) the UK?

To the UKAccomodation 72%Standard of living 64%Comfortable social environment 50%Relocation arrangements 47%Opportunities to learn languagues 45%Taxes 42%Local Facilities 40%Transport links 39%Interesting career opportunities for my partner 30%Climate 24%Contacting other foreign employees 23%Advice on schools and universities 21%Availabilty of a relocation manager 18%Ability to commute from the countryside 17%Special section on the website for foreigners 15%Local shopping/entertainment 14%

If you are considering working in the UK, what information is important to get from the company you

would like to work for?


International Recruitment Case

The Case

A pan European campaign to recruit the Managing Director of a European Union agency

Geographical reach - all of the European Union 27 countries Challenges:Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.

Analyses

A pan European campaign to recruit the Managing Director of a European Union agency

Geographical reach - all of the European Union 27 countries Challenges:Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.

Where is the potential?

How to attract?

Target Group

Opportunity to broaden experience 58%

Better career opportunities 46%

Meet new people/build a new network 45%

To have a better standard of living 38%

Get to know different cultures 33%

How to attract?

Target Group Total Index

Opportunity to broaden experience 58% 61% 95

Better career opportunities 46% 52% 89

Meet new people/build a new network 45% 23% 194

To have a better standard of living 38% 46% 82

Get to know different cultures 33% 27% 124

How to reach?

Target Group Total Index

Search Engines 55% 48% 114

Foreign Recruitment Agencies 53% 34% 157

Corporate website of the company 48% 41% 116

People I know 46% 43% 108

International job boards 36% 43% 84

National job boards 31% 25% 123

International magazines 24% 11% 207

Job boards abroad 20% 34% 58

International newspapers 17% 15% 113

Online communities/Social networks 14% 35% 41

Local ambassy 8% 12% 67

How to reach?

Questions?

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why going (out of) to the uk?

Career

pan european campaign

broader orientation domination

revised recruitment charter

target audience

labor market

intelligence group

move abroad

eu standards