why email rules content marketing

download the slides: bit.ly/emrktng-brightonseo

@stevelinney #brightonSEO

eMRKTNG.co.uk @stevelinney

emrktng.co.uk/blog/ email-rules-content-marketing

is email still a player?

how can it benefit my search rankings?

YES, email is still a player…

95% of all adults in the world have an email address and most check it

at least once a day

stand out from the crowd

targeting your message to the correct audience sending your email at the right time of day

writing compelling subject lines slick email design

high converting landing pages killer content

seo benefits

boost visitors relevant content

time on site internal links external links

increase social sharing new revenue

relevant emails drive 18 times more revenue than broadcast

emails - jupiter research

if you go straight for a sales offer, you’ll lose the trust of your audience

without trust, you’re bust

email takes your content to a large audience and in a short space of time

email ROI rocks

for every £1 spent, email marketing generates £29 in

revenue – campaign monitor

B2C marketers who leverage email automation have seen

conversion rates of 50% – eMarketer

you’re talking to an audience that loves you

if they love your content, they’ll love your brand

subscribers are worth their weight in gold

what if you don’t have a large database?

third party emails partner with someone who

matches your target audience

email automation all the way through the

marketing and sales funnels

glastazia

shareable content

email subscribers are three times more likely to share your

content via social media – quicksprout

glastazia

1.  subsciber 2. ticket purchased

glastazia

subscriber sign up

1 regular updates / sharable content

1.  FOMO

2.  new artists 3.  “we’ve got the best dj’s

and the best toilets”

glastazia

subscriber sign up

2 non spammy offers

1.  FOMO with deadlines 2.  ticket packages

shareable content

72% of people prefer to receive promotional content through email, compared to 17% who prefer social

– marketingsherpa

glastazia ticket purchased

1.  thank you from headline act /

promoter 2.  how to get there

3.  enjoy glastazia safely

4.  festival map 5.  general updates

6.  what to do at glastazia

when to send - day one

thank you and purchase details / receipt

when to send - day four

what you and your friends will love

when to send - day seven

headliner message

when to send - day 10

what you’ll enjoy at late night glastazia

when to send - day 14

10 things you don’t want to miss

when to send then once a month

three months to go - every two weeks six weeks - every week

1 2 3 4 5 6 7

8 9 10 11 12 13 14

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99 100

100 day schedule - tailored to glastazia

benefits to glastazia

less refunds an excited audience increased exposure

more ticket sales

to sum up

it’s all about how you engage with your subscribers

provide quality content to

your customer that is of real use or interest

say hello eMRKTNG.co.uk

@stevelinney

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