why branding matters in gaming | justin booth-clibborn

Justin Booth-Clibborn, Chief Marketing and Business Development Officer

OUR MISSION:PERSUADE CHANGE & INFLUENCE

WE BLUR THE LINE BETWEEN MARKETING AND ENTERTAINMENT,

EMOTIONALLY CONNECTING BRANDS

WITH AUDIENCES

TRUSTED BY THE WORLD’S LEADING BRANDS

WHY BRANDING MATTERS

STAND OUT FROM THE

CROWD

BRANDING BASICS

• IDENTIFY YOUR AUDIENCE

BRANDING BASICS

• IDENTIFY YOUR AUDIENCE

• DEFINE WHAT YOU STAND FOR

BRANDING BASICS

• IDENTIFY YOUR AUDIENCE

• DEFINE WHAT YOU STAND FOR

• DEVELOP YOUR TONE OF VOICE AND PERSONALITY

BRANDING BASICS

• TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS

BRANDING BASICS

• TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS

• ROOTED IN YOUR BRAND’S DNA/USP

• STAND OUT FROM THE CROWD

• CONNECT ON AN EMOTIONAL LEVEL

• MAINTAIN CONSISTENCY OF VOICE

BRANDING BASICS

BEFORE PSYOP AFTER PSYOP

BEFORE PSYOP AFTER PSYOP

BEFORE PSYOP AFTER PSYOP

IT’S NOT AS EXPENSIVE AS

YOU THINK

PROBLEMHow to reinvigorate old fans and bring new fans into the mix

SOLUTIONCreate a social media based content marketing campaign around the idea of “A Day in the Life of the Demon Monkey”

Jan 2014

Febru-ary

March

April

May June July Au-gust

Sep-tember

Oct No-vember

De-cember

Jan 2015

Febru-ary

March

April

May June July Au-gust

Sep-tember

Oct No-vember

De-cember

Jan 2016

0

20000

40000

60000

80000TOTAL FB FAN INTERACTIONS

MOST EVER FAN INTERACTIONS

Campaign Start

HIGHEST EVER SOCIAL REACH FOR THE GAME

UP 200+ PLACES IN IOS APP STORE RANKING TO #5 MOST DOWNLOADED

WHY BRANDING MATTERS

THANK YOU

www.psyop.tv