ann booth-clibborn @ inspiration 2014
TRANSCRIPT
www.storycoach.london1
www.storycoach.london2
www.storycoach.london3
www.storycoach.london4
Main Character
The Seven Story Elements
www.storycoach.london5
Main Character
Jeopardy
The Seven Story Elements
www.storycoach.london6
Main Character
Jeopardy
Different World
The Seven Story Elements
www.storycoach.london7
Main Character Strong Start
Jeopardy Inciting Incident
Different World
The Seven Story Elements
www.storycoach.london8
Main Character Strong Start
Jeopardy Inciting Incident
Different World Story Question
The Seven Story Elements
www.storycoach.london9
Main Character Strong Start
Jeopardy Inciting Incident
Different World Story Question
What’s in it forme?
The Seven Story Elements
www.storycoach.london10
Your story elements
www.storycoach.london11
www.storycoach.london12
www.storycoach.london13
Main Character
Who is the audience?
What point of view is your audience most interested in?
www.storycoach.london14
Jeopardy
What is the risk to your audience if they choose a competitor or don’t make a decision at all?
www.storycoach.london15
Describe the ‘Different world’
How does it feel to interact with your company or be part of your company?
www.storycoach.london16
What is the story question I am trying to answer?
www.storycoach.london17