why bother about consumers?

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CODE FOR PEOPLE –

IS THE FUTURE ABOUT BEHAVIOR?

TOA Berlin Knowshop / Aug. 1st 2013 by Point Blank International GmbH

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Why

are we here today?

pic credit: Chip Somodevilla

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why context?

pic credit: Chip Somodevilla

Disruption

is your perspectiveusers love consistency

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Why

Culture? why context?

pic credit: Chip Somodevilla

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People don‘t organise their

lives around products,they use products to organise their lives.

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You know your data

you know how muchqualitative will tell you the story behind

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Qualitative tells the

big picturebecause of a shift in perspective

pic credit: Mike / http://www.flickr.com/people/pmiaki/

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We help find the

sweet spotswithout the error in trial and error

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Products have to

understand the usernot the other way round

Dumb Kid? Dumb door?

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Product evolution

now later

possible

executable

accepted

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How to become accepted

Qualitative research in a product evolution

Create a product

experience

Understanding need

states

Co-creating ideas via

Design Thinking

Matching products

with people’s lives

Become a brand

building a

differentating brand

proposition

Co-development of

marketing and

communication

strategies

Stay there

help to refine your

product for 2.0

Point-Blank International Marketing Research & Consultancy GmbH | Münzstraße 18, 10178 Berlin | PH +49 (0)30 - 34 74 720 - 10 | FX +49 (0)30 - 34 74 720 - 26 | www.point-blank-international.com

Klaus Gropperklaus.gropper@point-blank-international.com

@gropbot

thank you!