whole foods for thought by denise lee yohn

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Whole Foods For Thoughtremarks by Walter Robb, Co-CEO, Whole Foods

at UCLA Extension Restaurant Conference • April 2013, Los Angelescompiled by denise lee yohn

Your purpose has got to be more than just money – it should be about something you want to

bring to the world.

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

Your values are stakes in the ground -- the things you use

to guide decision making and guide your way forward.

on values:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

Your culture is the living, beating heart of your company. It’s your mission and core values practiced over time.

on culture:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

If you can create a culture that’s moving and evolving, then your

brand is going to evolve – and you’re going to move much

faster than if everyone is waiting for the leader to move.

on operating at the speed of change:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

Happy team members make happy customers .

on customer satisfaction:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

As your purpose evolves, your brand

evolves.

on brand evolution:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

Your brand is the outward manifestation of the core of your company – its mission, purpose, values.

on brand:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

We need to be as relevant outside our four walls as

we are inside them.

on integrity:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

We are co-creating the company with our employees.

on employee engagement:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

Retail is played forward. You have to earn relevance every day.

on retail evolution:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

Retail is not just about selling; it’s about telling.

on getting credit for making investments in quality:

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

In Ephesus, the agora, the marketplace was at center of town – that’s where business

should be.

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

on business:

Business is what is creating value in the world, jobs for people,

experiences for customers – there is no greater value creator than

business.

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

• Stay grounded in purpose and values.• Build a culture of empowerment that allows innovation and evolution.• Have courage to experiment and change.• Evolve, evolve, evolve.• Power of business is amazing – it is the platform to change the world.

in summary,

remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn

more from denise:steve jobs on brand-buildingnine tenets for retail success in 2012notes and quotes from seth godin

denise lee yohnhttp://deniseleeyohn.com@deniseleeyohn

remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn