dreamforce 16 notes & quotes, by denise lee yohn
TRANSCRIPT
10/21/2016 1© 2016 Denise Lee Yohn, [email protected]
DREAMFORCE 16Notes & Quotes from
Salesforce ConferenceSan Francisco, October 2016
10/21/2016 2© 2016 Denise Lee Yohn, [email protected]
170,000 people attended
This is a wickedly
smart environment
. – Tony Robbins
15 million people watched online
The most resourceful, inspirational community in
the world today. – will.i.am
Tony Robbins
Concerts in the Dream Park
Mark Benioff
10/21/2016 4© 2016 Denise Lee Yohn, [email protected]
You have the ability to do things…have a more
integrated life…not live in a box…be a leader for
everything.Marc Benioff, Founder, Chairman, & CEO, Salesforce
10/21/2016 5© 2016 Denise Lee Yohn, [email protected]
Ask the really hard questions and be a
problem solver in real time.
Melanie Whelan - CEO, SoulCycle
10/21/2016 6© 2016 Denise Lee Yohn, [email protected]
You can build a business on mentorship.
Jory Des Jardin, Co-Founder, Virago
Co-Founder and President, BlogHer
10/21/2016 7© 2016 Denise Lee Yohn, [email protected]
Give your people bite-sized things to focus on.
Blythe Harris - Co-Creator & Chief Creative Officer, Stella & Dot
10/21/2016 8© 2016 Denise Lee Yohn, [email protected]
Use commander’s intent – make it clear, like “We’re going to take that hill.”
Amy Chang - CEO & Founder, Accompany
10/21/2016 9© 2016 Denise Lee Yohn, [email protected]
Advice they wish they had when starting out:
• Say “no” more – Jory Des Jardin, Co-Founder, Virago, and Co-Founder and President, BlogHer
• Let go of the guilt. -- Amy Chang – CEO & Founder, Accompany
• Don’t be afraid to fail. -- Blythe Harris - Co-Creator & Chief Creative Officer, Stella & Dot
• Take the long view. -- Melanie Whelan - CEO, SoulCycle
10/21/2016 10© 2016 Denise Lee Yohn, [email protected]
The role of the CEO has shifted – you’re now like a
beekeeper, helping facilitate this incredible work that is
happening.Marc Benioff, Founder,
Chairman, & CEO, Salesforce
10/21/2016 12© 2016 Denise Lee Yohn, [email protected]
We come to Dreamforce to learn how to get closer
to customers.Marc Benioff, Founder, Chairman,
& CEO, Salesforce
10/21/2016 13© 2016 Denise Lee Yohn, [email protected]
There is nothing more disruptive than the
customer.Tiffani Bova, Global, Customer
Growth and Innovation Evangelist, Salesforce
10/21/2016 14© 2016 Denise Lee Yohn, [email protected]
For the customer, your product is about self-
efficacy – what is it doing for me? How will it
improve my life?George Colony, CEO, Forrester
10/21/2016 15© 2016 Denise Lee Yohn, [email protected]
The expectation of the customer is a segment of one, but we still struggle
with segments of 10 million.Tom Davenport, President's
Distinguished Professor of Information Technology and
Management, Babson College
10/21/2016 16© 2016 Denise Lee Yohn, [email protected]
DNA of customer obsessed companies:
1. From customer aware to customer led
2. From data rich to insights driven3. From perfect to fast4. From siloed to connected
George Colony, CEO, Forrester
10/21/2016 17© 2016 Denise Lee Yohn, [email protected]
If you want to be customer obsessed, you have to work on culture.
George Colony, CEO, Forrester
10/21/2016 18© 2016 Denise Lee Yohn, [email protected]
Death in business comes from falling in love with your products instead of
your customers.Tony Robbins
10/21/2016 19© 2016 Denise Lee Yohn, [email protected]
The Age of the Customerhas arrived.
George Colony, CEO, Forrester
10/21/2016 21© 2016 Denise Lee Yohn, [email protected]
Big data is useless.
George Colony, CEO, Forrester
10/21/2016 22© 2016 Denise Lee Yohn, [email protected]
The problem with most KPI’s is they are mostly internal measurements.
Tiffani Bova, Global, Customer Growth and Innovation Evangelist, Salesforce
10/21/2016 23© 2016 Denise Lee Yohn, [email protected]
Don’t talk stats and charts. Attach what
you’re doing to a narrative about a problem
you’re solving.Chris Sacca, Proprietor,
Lowercase Capital
10/21/2016 24© 2016 Denise Lee Yohn, [email protected]
NPS is good to know but it isn’t prescriptive.
George Colony, CEO, Forrester
10/21/2016 25© 2016 Denise Lee Yohn, [email protected]
There are huge gaps in the data.
Melinda Gates, Co-founder, Bill & Melinda Gates
Foundation
10/21/2016 26© 2016 Denise Lee Yohn, [email protected]
Most of the time spent on big data and analytics is just cleaning up the data.
Tom Davenport, President's Distinguished Professor of
Information Technology and Management, Babson College
10/21/2016 27© 2016 Denise Lee Yohn, [email protected]
The nightmare is big data when you need to react
fast – you need small data.
Jean-Pascal Tricoire, Chairman & CEO, Schneider Electric
10/21/2016 29© 2016 Denise Lee Yohn, [email protected]
We need to redefine what success means in retail –
from sales per square foot to a destination marketing
experience.John Evons, VP, Global Digital Commerce, Fuerst Group
10/21/2016 30© 2016 Denise Lee Yohn, [email protected]
We’ve dropped the term “omnichannel” and we only
use “customer experience.” The former is about how a retailer does business; the latter is how the customer experiences your brand.
Roger Kibbe, Sr. Dir. Technology Strategy and Architecture
10/21/2016 31© 2016 Denise Lee Yohn, [email protected]
In the constantly evolving retail landscape,
organization design is the biggest challenge.
John Evons, VP, Global Digital Commerce, Fuerst Group
10/21/2016 32© 2016 Denise Lee Yohn, [email protected]
Your store is a place for your values to be
communicated and for people to fall in love with
the character of your brand.John Evons, VP, Global Digital
Commerce, Fuerst Group
10/21/2016 33© 2016 Denise Lee Yohn, [email protected]
Every consumer expects an Apple-like experience.
Graeme Grant, VP Store Solutions, Salesforce
10/21/2016 35© 2016 Denise Lee Yohn, [email protected]
If you want to improve the sales process, you must think about the
customer first.Tiffani Bova, Global, Customer
Growth and Innovation Evangelist, Salesforce
10/21/2016 36© 2016 Denise Lee Yohn, [email protected]
If you price your offering just to scale, you’ll end up running like a gerbil in a
cage.Mark Cuban
10/21/2016 37© 2016 Denise Lee Yohn, [email protected]
Pipeline management is the means to an end. We have to
stop and remind ourselves what we are really trying to
accomplish.Seth Bartlett, Global COO, Sapient Nitro
10/21/2016 38© 2016 Denise Lee Yohn, [email protected]
Your best salesforce is your customer advocating
on your behalf.Tiffani Bova, Global, Customer
Growth and Innovation Evangelist, Salesforce
10/21/2016 40© 2016 Denise Lee Yohn, [email protected]
Enterprise doesn’t have to be soul-less.
Chris Sacca, Proprietor, Lowercase Capital
10/21/2016 42© 2016 Denise Lee Yohn, [email protected]
Information without emotion is barely retained.
Tony Robbins
10/21/2016 44© 2016 Denise Lee Yohn, [email protected]
Business is a spiritual game – innovation is
about ways to make life better.
Tony Robbins
10/21/2016 46© 2016 Denise Lee Yohn, [email protected]
Dream big but focus on the small things.
Robin Roberts, Anchor, ABC's Good Morning America
10/21/2016 47© 2016 Denise Lee Yohn, [email protected]
If you want to transform society, you invest in
women.Melinda Gates, Co-founder, Bill &
Melinda Gates Foundation
10/21/2016 49© 2016 Denise Lee Yohn, [email protected]
Successful people have:
1. Hunger (it’s more important than intelligence)
2. Massive amount of energyTony Robbins
10/21/2016 50© 2016 Denise Lee Yohn, [email protected]
Today, improvement is a continuous process,
not a big bang.Bernard J. Tyson, CEO, Kaiser
Permanente
10/21/2016 51© 2016 Denise Lee Yohn, [email protected]
Are you having fun? Are you making an impact? Are you
learning? If yes, then stay where you are.Melanie Whelan - CEO,
SoulCycle
10/21/2016 52© 2016 Denise Lee Yohn, [email protected]
Resources are never the problem. Lack of
resourcefulness is.Tony Robbins
10/21/2016 53© 2016 Denise Lee Yohn, [email protected]
To get ahead, you need to do more for others than
anyone else in your industry.Tony Robbins
10/21/2016 54© 2016 Denise Lee Yohn, [email protected]
The key to success is fortitude and stamina – these things take time.
Walter Rogers, CEO, CCI
10/21/2016 55© 2016 Denise Lee Yohn, [email protected]
World’s largest
software conferenc
e
Salesforce is one of the most important
technologies today. – George
Colony, CEO, Forrester
Dream Pitch panel
Melinda Gates
10/21/2016 56© 2016 Denise Lee Yohn, [email protected]
Denise Lee Yohn, keynote speaker and author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and the e- book Extraordinary Experiences: What Great Retail and Restaurant Brands Do
http://deniseleeyohn.com@deniseleeyohn