whole foods for thought by denise lee yohn
Post on 14-Sep-2014
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remarks about purpose, values, and culture, and brand relevance and evolution, by Walter Robb, Co-CEO, Whole Foods at UCLA Extension Restaurant Conference, April 2013, Los Angeles learn more: http://denise lee yohnTRANSCRIPT
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Whole Foods For Thoughtremarks by Walter Robb, Co-CEO, Whole Foods
at UCLA Extension Restaurant Conference • April 2013, Los Angelescompiled by denise lee yohn
Your purpose has got to be more than just money – it should be about something you want to
bring to the world.
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
Your values are stakes in the ground -- the things you use
to guide decision making and guide your way forward.
on values:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
Your culture is the living, beating heart of your company. It’s your mission and core values practiced over time.
on culture:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
If you can create a culture that’s moving and evolving, then your
brand is going to evolve – and you’re going to move much
faster than if everyone is waiting for the leader to move.
on operating at the speed of change:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
Happy team members make happy customers .
on customer satisfaction:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
As your purpose evolves, your brand
evolves.
on brand evolution:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
Your brand is the outward manifestation of the core of your company – its mission, purpose, values.
on brand:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
We need to be as relevant outside our four walls as
we are inside them.
on integrity:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
We are co-creating the company with our employees.
on employee engagement:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
Retail is played forward. You have to earn relevance every day.
on retail evolution:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
Retail is not just about selling; it’s about telling.
on getting credit for making investments in quality:
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
In Ephesus, the agora, the marketplace was at center of town – that’s where business
should be.
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
on business:
Business is what is creating value in the world, jobs for people,
experiences for customers – there is no greater value creator than
business.
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
• Stay grounded in purpose and values.• Build a culture of empowerment that allows innovation and evolution.• Have courage to experiment and change.• Evolve, evolve, evolve.• Power of business is amazing – it is the platform to change the world.
in summary,
remarks by Walter Robb, Co-CEO, Whole Foodscompiled by denise lee yohn
more from denise:steve jobs on brand-buildingnine tenets for retail success in 2012notes and quotes from seth godin
denise lee yohnhttp://deniseleeyohn.com@deniseleeyohn
remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn