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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Video Distribution

Philippe DegeryDMO Business Development

Adobe Systems Inc.

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© 2010 Adobe Systems Incorporated. All Rights Reserved. 2

21.8

Source: comScore Video Metrix – September 2009

Increase since Dec 2008

+7%

+75%

+4%

+88%

+64%

161 million internet users watched

25 billion video clips

81.6% US Internet users watch videos online

582 minutes per viewer per month

157 clipsper month

September 2009

582 minutes per viewer per month

88% increase in 10 months!

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© 2010 Adobe Systems Incorporated. All Rights Reserved. 3

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Four pre-requisites to deliver video content

1. Maximize the Audience (at least, don’t reduce it !)

2. Fulfill Viewers Expectations with High Quality Interactive Services

3. Empower Users (Nobody is Alone on the Internet)

4. Control and Measure (an Infinite Loop)

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Four pre-requisites to deliver video content

1. Maximize the Audience (at least, don’t reduce it !)

2. Fulfill Viewers Expectations with High Quality Interactive Services

3. Empower Users (Nobody is Alone on the Internet)

4. Control and Measure (an Infinite Loop)

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

of Internet connected PCs worldwide have installed

Flash Player 10

95%

of top 20 phone OEMS committed to

delivering Flash

95%98%of Internet

connected PCs worldwide have

installed Flash Player

of all video on the web

is Flash

75%

Largest Audience : Flash penetration

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Singular experience, Multiple devicesEnable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.

Largest number of devices: Open Screen Project

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Technology Partners

Open Screen Project: more than 60 partners

Content Partners

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Four pre-requisites to deliver video content

1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience

2. The largest number of devices

2. Fulfill Viewers Expectations with High Quality Interactive Services

3. Empower Users (Nobody is Alone on the Internet)

4. Control and Measure (an Infinite Loop)

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

HD MBR DVR : an Enhanced TV Experience

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Solve the bandwidth issue: Dynamic Streaming

Dynamic Streaming or Multi Bit Rate

Adapt bit rate to available bandwidth

RTMP and HTTP

Live and Files

Client managed QOS

Allow Fast Start and Quick Zapping

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Solve the timing issue: DVR

Digital Video Recording

Instant Replay

Seek within live

Re-use cache as VOD

RTMP & HTTP

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Video and Data altogetherCue Points

Navigation markers

Captions

Creating Metadata / Cue Points

At video creation point

During post-production

Via XML time-based file

Video is layers inside Flash

Programmable Playlists; effects; alpha; etc

Video navigation & selection is programmable

Non-linear navigation through video

Enhanced on-screen information

Targeted adverts based on metadata

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Behind the network: Flash Media Interactive Server

A scalable, real-time media server

HD video quality

Dynamic Streaming (MBR)

Protected Content Delivery (RTMPE)

Live audio and video

DVR Functionality

Turn key solutions

Integrated Web Server

Deep activity logs

Scalable Deployment (Edge Caching)

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Four pre-requisites to deliver video content

1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience

2. The largest number of devices

2. Fulfill Viewers Expectations with High Quality Interactive Services

1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere

2. Content interaction to extend the viewer experience

3. Empower Users (Nobody is Alone on the Internet)

4. Control and Measure (an Infinite Loop)

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Empower Users : NFL Re-Cutter

Create your own ‘replay’

Video footage

Music scores

Transitions

Text / Image overlays

Save & Share features

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Users Buzz on Hulu

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Behind the Screen : Open Source Media Framework

1. Video Quality of Service Dynamic Streaming

Live DVR

2. Rich experiences Multiple media types

Smile support

Metadata search and index

3. 3rd party plug-in CDNs

Advertising

Analytics

Media Playback

Stream Managemen

t

Connection Management

Advertising Measurement + Analytics

Metadata Social Networking

User Experience Management

Open Source Media Framework

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Open Source Media Framework

21

Create Standards-based video experiences

Create and use pre-built plugins

Monetize Media Faster

AdsCDNs Analytics SocialCMS

www.OSMF.org

DEMO: Open Source Media Framework

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

The Ultimate Experience

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Four pre-requisites to deliver video content

1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience

2. The largest number of devices

2. Fulfill Viewers Expectations with High Quality Interactive Services

1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere

2. Content interaction to extend the viewer experience

3. Empower Users (Nobody is Alone on the Internet)1. Viewers communicate their enthusiasm (under your control)

2. Viewers share the content

4. Control and Measure (an Infinite Loop)

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Control and Protect your Content : Flash Access 2.0

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Control and Protect your Content : Flash Access 2.0

Flash Access 2.0 protect content

Live and VOD

Online & Offline

Browser & Desktop

On any platform

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© 2010 Adobe Systems Incorporated. All Rights Reserved.

Understand and measure the viewer experience

Capture, synthesize, analyze data from any source

Real-time streaming

On Demand

Metadata

Play List

Visualize analysis in real-time

Modify schemas, metrics and dimensions on-the-fly

Tight integration with online analytics and marketing optimization solutions

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Four pre-requisites to deliver video content

1. Maximize the Audience (at least, don’t reduce it !)1. The largest potential audience

2. The largest number of devices

2. Fulfill Viewers Expectations with High Quality Interactive Services

1. Best player (HD, Multi Bit Rate, Screen Size Adaptation) everywhere

2. Content interaction to extend the viewer experience

3. Empower Users (Nobody is Alone on the Internet)1. Viewers communicate their enthusiasm (under your control)

2. Viewers share the content

4. Control and Measure (an Infinite Loop)1. Control and protect your content

2. Understand and measure the viewer experience

®

© 2010 Adobe Systems Incorporated. All Rights Reserved.

Thank You