which car do singaporeans love best?

Cadillac | Ferrari | LamborghiniMaserati | PorscheWhich car do Singaporeans love best?

MethodologyThis is an in-depth analysis of conversations and searches about luxury cars, on all social media platforms (excluding mainstream news): Facebook, Twitter, YouTube, Instagram, Blogs, Media, and Forums, in Singapore in English.We are using the latest social media listening technology, to gather all the conversations, which are scanned by our dedicated analysts in Singapore to verify relevancy to answer our questions.Limitation: social networks privacy settings. We are not able to listen to conversations that people have set as private (e.g. WhatsApp, some private conversations in Facebook).

Contents1. Singaporean search interest in cars2. Ferrari, Lamborghini, or Porsche?3. What do Singaporeans think of Cadillac?4. What do Singaporeans think of Maserati?5. What do average Singaporeans think of

supercars?

3%

38%

21%

10%

28%

Singaporean search interest in cars from Oct 2010 to Oct 2015

CadillacFerrariLamborghiniMaseratiPorsche

There was a sudden surge of interest in Ferrari because of the May 2012 crash in Bugis.

Ferrari, Lamborghini, or Porsche?

Lamborghini inspires with its form and appearance, Ferrari is respected for its tradition, and some may see Porsche as being not exclusive enough.

“Lamborghini has unique appearances, and Ferrari has a lot of tradition behind it. For me, I have no preference between the two.”

2/7/2015 15:44, Yahoo! Answers Singapore

“I like Lamborghini better...it has a unique appearance and it is a really good car.”

2/9/2015 10:11, Yahoo! Answers Singapore

“If it were me, I would get a Porsche. It seen as one of the most prestigious automobiles in the world, the name itself has almost become an ideal rather than a car. In addition to being sexy and powerful, Porsche cars are extremely reliable and fun to drive. I would recommend you to go with Cayman. The 2010 Porsche Cayman is a popular choice among luxury sports cars. 320 hp is likely to be enough for most Cayman owners. The Cayman model seems like everything you’ll ever want and more than you’ll ever really need. Great ride!”

12/19/2014 5:37, Yahoo! Answers Singapore

“Porsche is good but honestly it's not the kind of car that is really hard to have, I mean with 25k which is the price of a Brand new Honda civic you can get a decent Porsche but on the other hand even an old Lamborghini is at least 100k which is still a big amount for a car and harder to have.”

1/2/2015 5:59, Yahoo! Answers Singapore

Singaporean interest in the three brands, from October 2013 to October 2015. Blue line represents Lamborghini, red line represents Ferrari, and yellow line represents Porsche.

For each of the three brands, Singaporeans are most interested in...(from October 2013 to October 2015 searches)

Lamborghini Huracan

Ferrari 488

Porsche Macan

What do Singaporeans think of Cadillac?

19%

73%

8%

Sentiments towards Cadillac

PositiveNeutralNegative

“I would be wary of the Cadillac because of the time it was built. Cadillacs are built by GM which was in the process of bankruptcy in 2008. The CTS is a pretty neat car and will be a lot more fun to drive than the elantra but there have been a lot of reliability issues with GM cars built around that time.”

1/26/2015 12:34, Yahoo! Answers Singapore

“My 2001 Cadillac Deville is over heating?”

“its 2015, get a new car”1/28/2015 6:27, Yahoo! Answers Singapore

“My 2001 Caddy Deville keeps over heating whenever I drive it 10 miles or more. My problem was that each time I was going to drive anywhere I had to fill up the radiator”

1/28/2015 6:27, Yahoo! Answers Singapore

“WHY DOES MY CADILLAC DTS SUNROOF LEAK?”

“Because american cars have internationally renowned poor build quality.”

12/5/2014 15:31, Yahoo! Answers Singapore

What do Singaporeans think of Maserati?

21%

75%

4%

Sentiments towards Maserati

PositiveNeutralNegative

“My son (he's 16yo) asked for a Maserati or a Range Rover. Are they good cars?”

“If you could afford them you'd know about them. A Maserati isn't a car for a kid. A Range Rover would at least protect him in an accident. Until he's eighteen don't get him a car he'd love to kill himself in.”

5/14/2015 13:59, Yahoo! Answers Singapore

“He must be having some fun with you. A Maserati would be a death sentence for a 16 y/o, even if you could afford one. Range Rovers have to me the most overpriced vehicles on the road.”

5/14/2015 13:59, Yahoo! Answers Singapore

“Would you rather have a Bentley or a Maserati?”

“Maserati is my favorite – it has the most beautiful lines and the trident symbol just does it for me.”

11/23/2014 0:01, Yahoo! Answers Singapore

“I think Maserati Granturismo is gorgeous. It offers something extraordinary in a high-performance, six-figure coupe or convertible, one that embodies all that is compelling and irresistible about Italian cars. And it looks astonishing!”

11/21/2014 7:31, Yahoo! Answers Singapore

What do average Singaporeans think of supercars?

Supercars – Lamborghini, Ferrari, Bugatti – are regarded by Singaporeans as elusive and fantastical icons.

“Can I Buy A Lamborghini or Ferrari?”

“Sure you can. Don't forget to bring your unicorn.”

4/1/2015 13:56, Yahoo! Answers Singapore

“I woke up in a new bugatti?”

“You're dreaming”5/7/2015 17:41, Yahoo! Answers Singapore

“Should I buy a Lamborghini or a Ferrari?”

“neither. Buy a real car. Maybe like a honda civic”

12/2/2014 9:22, Yahoo! Answers Singapore

“You should buy an alarm clock and wake up from your dream.”

11/30/2014 15:21, Yahoo! Answers Singapore

“What company should I use to insure my lamborghini gallardo?”

“I have to call bullshit. If you seriously could afford a Lambo, you would probably be smart enough to figure out how to get insurance.”

12/19/2014 5:41, Yahoo! Answers Singapore

“What company should I use to insure my lamborghini gallardo?”

“Don't be a troll, Ben, It is not becoming. Go back to playing minecraft.”

12/19/2014 5:41, Yahoo! Answers Singapore

Generally perceived as unattainable, they remain symbols of the Singapore dream.

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