what's happening in digital

Post on 30-Oct-2014

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This is my third presentation looking at what's happening in digital. From a social media perspective, I look at brands that are collaborating with customers and include examples. In terms of online, my previous presentations have looked at the latest goings on and what has happened. This time I look ahead to 2010 and what we can expect to see. In terms of mobile, like with the online section, I also look ahead to 2010 and what I think will be the key battlegrounds. I finish with two case studies. The first looks at apps and the second looks at Google and what they've been up to lately.

TRANSCRIPT

What’s happening in digital

Social Media

The

5behaviours insocial media

Connecting

Creating

Sharing

Collaborating

Consuming

The best way to get people to do stuff with you, is to first join them where they are in what they’re doing

Collaboration

Why collaborate?

1.Create campaigns

2.Develop new products and services

3.Research

4.Build relationships

5.Save money

So who is getting people to do stuff with them?

5,284 ideas

But doesn’t everybodylove us?

What’s ahead in 2010?

Online

The places you traditionally consumed media have changed

Where might the battlegroundbe in 2010?

Mobile

New revenue …

… means new competitors

Music

Social networking

So what’s all the fuss about?

Apps

I’ll download your app if it will …

Make the best use of my time

Be the best waste of my time

JC Decaux don’t spot the opportunity

What has

been up to lately?

Social Search

Search just got social …

And more real time too …

Tom Tom and Garmin are freakin’ out …

They’ve got Microsoft in their sights …

Could we be next ???

www.kevindunne.blogspot.com

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