what's a government department doing on twitter?
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What’s a government department doing on Twitter?
How social media helps BIS to listen, discuss and promote
Steph Gray, Head of Digital Communicationssteph.gray@bis.gsi.gov.uk020 3300 8166
Believe it or not, it’s not all about Twitter…
Digital communications at BIS
But also…
Social media = conversations
QuickTime™ and a decompressor
are needed to see this picture.
Profiles
Self-publishing
Networks
Sharing
Comments
Reuse
Photo credit: Howard.Gees on Flickr
How many 16-19 year olds regularly watch videos from YouTube?
a. 33%b. 66%c. 75%
Source: Forrester for DIUS, Aug 2008
How many 16-19 year olds regularly watch videos from YouTube?
a. 33%b. 66%c. 75%
Source: Forrester for DIUS, Aug 2008
What proportion of young people have friends over while they use the internet?
a. 20%b. 40%c. 55%
Source: Forrester for DIUS, Aug 2008
What proportion of young people have friends over while they use the internet?
a. 20%b. 40%c. 55%
Source: Forrester for DIUS, Aug 2008
How many 13-15s regularly post reviews of products and services online?
a. 10%b. 40%c. 55%
Source: Forrester for DIUS, Aug 2008
How many 13-15s regularly post reviews of products and services online?
a. 10%b. 40%c. 55%
Source: Forrester for DIUS, Aug 2008
What proportion of employers use wikis for business purposes?
a. 12%b. 34%c. 50%
Source: Jigsaw for DIUS, Apr 2009
What proportion of employers use wikis for business purposes?
a. 12%b. 34%c. 50%
Source: Jigsaw for DIUS, Apr 2009
How many employers said: “These kinds of services encourage timewasting”?
a. 37%b. 54%c. 81%
Source: Jigsaw for DIUS, Apr 2009
How many employers said: “These kinds of services encourage timewasting”?
a. 37%b. 54%c. 81%
Source: Jigsaw for DIUS, Apr 2009
Why this matters
Changing media consumption trends News, debate, events moving online Trust in peers, rather than marketing Customers talk, campaigns mobilise faster People want to be heard Do more with less, faster, broader (etc)
Digital engagement =
public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action
Just another channel…
but a two-way channel.
With new benefits and risks…
which puts more control in the hands of individuals, rather than organisations
Listening and identifying
Gathering and understanding
Designing solutions & building support
Extending communications and supporting delivery
Sustaining relationships and tracking progress
Our website
Directgov& Bus. Link
Our intranet
PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED
Corporatesocial media
Onlinecollaboration
spaces
Our partners’networks
Our audiences’networks
Listening Reading blogs, searching social networks, subscribing to feeds
ExplainingPublishing documents and data, uploading podcasts and photos
EngagingCommenting in forums, blogging, answering questions
Convening Developing partnerships, drafting documents, facilitating 3rd party activity
URL: netvibes.com/bisgovuk
URL: twitter.com/LordDrayson
URL: audioboo.fm/profile/lorddrayson
URL: interactive.dius.gov.uk/innovationnation
URL: bis.gov.uk/creditconsultation
URL: bis.gov.uk/creditconsultation
URL: bis.gov.uk/creditconsultation
URL: thelearningrevolution.ning.com
URL: direct.gov.uk/sciencesowhat
URL: direct.gov.uk/sciencesowhat
URL: direct.gov.uk/sciencesowhat
URL: direct.gov.uk/sciencesowhat
URL: thestudentroom.com/maturestudents
URL: altogethernow.ning.com
1. Interactive websites need interactive organisations
2. Focus on the content, not the platform
3. Be honest about purpose, scope and boundaries
4. Moderate sensitively and respond openly
5. Fun, simple, timely beats slick, clever, slow
Lessons learned
So what does this mean for colleges?
Listen to what’s being said about you & develop a process to reply
Match right tools to the job
URL: http://slurl.com/secondlife/CNWL/56/163/26/?title=CNWL Sandbox
URL: http://twitter.com/gloscol
Find & cultivate your community
URL: http://www.facebook.com/solihullsixthform
URL: http://wwh.lincoln.ac.uk/universityoflincoln
Solve problems in the open
1. Try out Twitter:FE colleges: http://twitter.com/EMPRA/uk-fe-colleges
2. Set up a Google Alert or Netvibes page for your college:http://www.google.com/alerts http://netvibes.com
3. Look at some public sector social media examples: http://sandbox.bis.gov.uk/digitalgovuk
4. Resources about Web 2.0 in FE & HE from JISC:http://www.jisc.ac.uk/whatwedo/topics/web2
5. I write a personal blog about these issues:http://blog.helpfultechnology.com
What now?
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