what the “consultants” forgot to mention about social media

What the “Consultants” forgot to mention

about Social Media

Year of Execution: 2010

Agenda

• Really – what is social media and what does it mean to me?

• Hypes and truths• Inbound marketing• Web data mining• Mobile devices• Social media playbook

Social Evolution Video

Where the hell is matt?

“Event producers that don’t have a plan and haven’t started participating in social media may soon find they are

behind.”

Stephen Nold, Event Tech Blog, Tradeshow Week

So…

What’s your plan?

Then 2010 is the year of Execution

If 2008 was the year of social networking…

and 2009 was the year of social media…

Show management isdiscussing social media

Weary

Event producers arelistening to consultants talk

about social media

Exhausted

Conference attendees are trying new social media tools

Worn-out

What if there were…

PROVEN strategies to brand LinkedIn web innovation blogs research idea redesigns

Inspire business Customer Wisdom

online communities & website email collaboration Facebook Discussion

Forums success planning Education experience

Monetize technology Podcasts products new media marketing campaigns?

What if there were…

PROVEN strategies to

Inspire online communities &

Monetize

new media marketing campaigns?

If Facebook were a country, it

would be the 3rd largest country in the world…

What island are your members on?

Should you be asking…

How do events benefit from online socializing?

Maybe you should ask…

Maybe you should ask…

Why do people connect with organization

anyour?

Do you know?

Why do people connect with organization

your

Really… Do you know?

?online

What drives online communities to buy from you?

Maybe you should also ask…

What drives online communities to register for your event?

Which really means…

Show organizers are seeking a way to design their own social media Strategy Playbook

Social Media Playbook The Secret

For the Events Industry

Value of the most useful social media tools

The hype & truth on SM

Paying a lot of money for social media doesn’t give any clear advantages

It isn’t freeResearch: no one has a comprehensive

social media plan

Suppliers are launching partial solutions

Research: What are your reasons to use Social Media?

• Recruit attendees• Online community development• Social networking• Increase brand strength &

awareness• Enhance exhibitor recruitment

New Tools

New Tools