what the “consultants” forgot to mention about social media
DESCRIPTION
If 2009 was the year of Social Media then 2010 is the Year of Execution.Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come.Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships?The hard cold reality is that social media marketing isn’t just about building online communities.Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan.Participants will also learn * The value of inbound marketing * How web data mining will alter the anonymity of viral marketing * Why mobile devices are adding a new dynamic to social networking from the tradeshow floor * The importance of a social media playbook with instructions on how to execute these toolsTRANSCRIPT
What the “Consultants” forgot to mention
about Social Media
Year of Execution: 2010
Agenda
• Really – what is social media and what does it mean to me?
• Hypes and truths• Inbound marketing• Web data mining• Mobile devices• Social media playbook
Social Evolution Video
Where the hell is matt?
“Event producers that don’t have a plan and haven’t started participating in social media may soon find they are
behind.”
Stephen Nold, Event Tech Blog, Tradeshow Week
So…
What’s your plan?
Then 2010 is the year of Execution
If 2008 was the year of social networking…
and 2009 was the year of social media…
Show management isdiscussing social media
Weary
Event producers arelistening to consultants talk
about social media
Exhausted
Conference attendees are trying new social media tools
Worn-out
What if there were…
PROVEN strategies to brand LinkedIn web innovation blogs research idea redesigns
Inspire business Customer Wisdom
online communities & website email collaboration Facebook Discussion
Forums success planning Education experience
Monetize technology Podcasts products new media marketing campaigns?
What if there were…
PROVEN strategies to
Inspire online communities &
Monetize
new media marketing campaigns?
If Facebook were a country, it
would be the 3rd largest country in the world…
What island are your members on?
Should you be asking…
How do events benefit from online socializing?
Maybe you should ask…
Maybe you should ask…
Why do people connect with organization
anyour?
Do you know?
Why do people connect with organization
your
Really… Do you know?
?online
What drives online communities to buy from you?
Maybe you should also ask…
What drives online communities to register for your event?
Which really means…
Show organizers are seeking a way to design their own social media Strategy Playbook
Social Media Playbook The Secret
For the Events Industry
Value of the most useful social media tools
The hype & truth on SM
Paying a lot of money for social media doesn’t give any clear advantages
It isn’t freeResearch: no one has a comprehensive
social media plan
Suppliers are launching partial solutions
Research: What are your reasons to use Social Media?
• Recruit attendees• Online community development• Social networking• Increase brand strength &
awareness• Enhance exhibitor recruitment
New Tools
New Tools