what party planners know about social media

WHAT PARTY PLANNERS KNOW ABOUT SOCIAL MEDIA

IT SOUNDS SO CONFUSING!

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SOCIAL MEDIA STRATEGY

ANALYTICS

OPEN GRAPH INTEGRATION

CONTENT STRATEGY

COMMUNITY MANAGEMENT

MODERATION GUIDELINESVIRAL BUZZ

CROSS-PLATFORM INTEGRATION

GEO-TARGETING

OPTIMIZATION

MEDIA BUDGET

CAMPAIGN INTEGRATION

BIG IDEAS

GAMIFICATION

SOCIAL STRATEGY IS NO MORE CHALLENGING THAN PARTY

PLANNING.

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THE SOCIAL PROCESS:LISTEN.

UNDERSTAND.PARTICIPATE.

MEASURE.

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THE PARTY PROCESS:PLAN.

PREPARE.PARTY.

PERFECT.

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PLAN.

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Choose a theme.

Identify your business objective.

SOCIAL PROCESS

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

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What kind of party is this? Business? Cocktail? Formal?

Use your strategy and planning teams to think ahead.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Who will we invite? Who do we want to party with us?

Identify your target demographic.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Do I have permission to play here? Will the cool kids come?

Understand your brand reputation with your target audience.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

PREPARE.

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What will make this party fun?

Use your creative and planning teams to make “Big Ideas” that draw interest and publicity.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Is this an inclusive or exclusive party?

Exclusivity creates desire. Don’t be desperate for party-goers.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Who will be our guest(s) of honor?

Use the excitement of celebrities and experts to generate interest and attendance.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Choose your venues.

Choose a channel strategy that makes sense for your unique needs and desired outcomes.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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What kind of Party Games will we play?

Gamification-of-everything is everywhere. Understand it as a social phenomenon.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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How will people find out about our party?

“Viral buzz” is great, but you can’t guarantee it. Always have a media plan in place for social strategy.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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What kind of party favors will we give away?

People love free stuff. Be prepared to offer promotional items, coupons, and discounts.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Decorate Accordingly.

Use your creative teams to generate the right visual atmosphere.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Play well with others.

Cross-channel integration between social sites and your destination web will ensure sharing and scale.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Put a party in your pocket.

Don’t think about doing social media without planning (budget and time) for mobile strategy.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

PARTY.

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Look out for unruly guests.

Take time upfront to create a moderation plan for negative comments and other problems.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Make sure your guests are having a good time.

Utilize real-time listening tools in order to hear what is immediately being discussed.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Keep the conversation balanced.

Use the Three T’s to balance your content strategy: Tips, Talking, and Triage.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Don’t talk about yourself too much.

Do not over-promote your brand. Talk to others and engage them to discover who they are.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Don’t act weird just because you’re at a party.

Brand consistency is important; adjust across channels, but don’t forget what you stand for.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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A good host helps guests meet other guests they may find interesting.

Your brand is not the center of attention. Work to help users connect and share with one another.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

PERFECT.

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How will we know if people had a good time?

Use social listening tools that analyze historic data to determine sentiment and conversation themes.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Identify ways to do it better next time.

Take listening data and work with your planners and creatives to identify areas of improvement.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

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Take steps today to prepare for future parties.

The biggest obstacles to social media are often internal ones: legal, technical, and political.

PLANPREPAREPARTYPERFECT

Listen

Understand

Participate

Measure

SOCIAL PROCESS

THANK YOU

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