what im thinking about - journalistic storytelling in a digital world

What I’m thinking about

Anthony MoorDirector, Product Management

Yahoo

Telling compelling stories

Telling compelling stories Make what I need to know, what I want to

know Personal vs. objective – people as brands

What I need to know What I want to

know

Storytelling forms explode

Storytelling methods explode Premium and long form Social, listy and buzzy Highly visual App-based (data driven)

Mobile stories

Snackable moments

‘Native Ads’ Transparency

Curation: Endless streams vs. filters and finality Personalized Topical Recommended Social Contextual Authority/Source Importance

Curation: Endless streams vs. filters and finality

Creating content for an ‘always on’ audience

Creating content for an ‘always on’ audience Create the wave Surf the wave Dive under the wave Get out of the way

Creating content for an ‘always on’ audience

Creating content for an ‘always on’ audience

Measuring content performance by the piece Page views CTR Likes/Shares Dwell time Scroll depth

THANK YOU

ajmoor@yahoo.comFlipboard: News in TransitionTwitter: @ajmoorhttp://ajmoor.squarespace.com/