what im thinking about - journalistic storytelling in a digital world
DESCRIPTION
Discussion starter for a Stanford gradate seminar. Viewable here: http://stanford.io/1eln84U.TRANSCRIPT
What I’m thinking about
Anthony MoorDirector, Product Management
Yahoo
Telling compelling stories
Telling compelling stories Make what I need to know, what I want to
know Personal vs. objective – people as brands
What I need to know What I want to
know
Storytelling forms explode
Storytelling methods explode Premium and long form Social, listy and buzzy Highly visual App-based (data driven)
Mobile stories
Snackable moments
‘Native Ads’ Transparency
Curation: Endless streams vs. filters and finality Personalized Topical Recommended Social Contextual Authority/Source Importance
Curation: Endless streams vs. filters and finality
Creating content for an ‘always on’ audience
Creating content for an ‘always on’ audience Create the wave Surf the wave Dive under the wave Get out of the way
Creating content for an ‘always on’ audience
Creating content for an ‘always on’ audience
Measuring content performance by the piece Page views CTR Likes/Shares Dwell time Scroll depth
