werank traffic analysis presentation

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QUESTION

Do you trust thatGoogle Analytics is the best tool to track what is happening on your site?

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A BIG PROBLEM

Google Analyticsis only showing you HALF the story.

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CYBERCANCER

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HOW BIGIS THEPROBLEM?

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THE FOUR STAGES OFCYBER CANCERSTAGE I : TrafficSTAGE II : AnalyticsSTAGE III : ConversionsSTAGE IV : Revenue

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STAGE I

PAID & ORGANIC TRAFFIC“Marketers could lose as much as$7.2 billion globally in 2016 without an increased focus on click security.” -Association of National Advertisers Study (Jan 2016)

TRAFFIC

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CLICK FRAUD ANALYSIS

2015 TRAFFIC TRENDS

LOST REVENUE

POTENTIAL CONVERSIONS51.5 %

Source: Incapsula.com

48.5 %

• Ad dollars wasted• Conversion rate ruined• Return on investment down the

drain

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HOW MUCH OF YOUR PAID TRAFFIC IS CLICK FRAUD?STAGE I

TRAFFIC

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PAID TRAFFIC• Competitors• Spy Software• Bots

STAGE ITRAFFIC

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YouTubeSTAGE ITRAFFIC

PAID TRAFFICVICTIMS

AdwordsFacebookAdroll

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YOUTUBECASE STUDY

ProblemClick FraudInaccurate Analytics

SolutionSet up filter to block all bad traffic. Monitor our true analytics to give an Accurate Conversion Metric.

Result“By implementing Siphon we now have a much more accurate picture of what our true conversion rates are on our website and are so impressed that we’ve referred Siphon to numerous marketing/advertising agencies we know.”- Youtube Advertiser

90.9%

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ADWORDSCASE STUDY

ProblemClick Fraud

SolutionSet up filter to report and block all bad traffic to acquire refunds from wasted ad spending

Result“Any type of internet marketing your company is involved in, whether it be sales, photo marketing, or even if it is website traffic and you are paying for any type of ad spend online, I would definitely invest in Siphon for your business. It is going to hands down save you bottom-line dollars as well as identify any type of problem traffic that is coming to you and be able to filter it off.”

- Adwords Advertiser

21.7%

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FACEBOOKCASE STUDY

ProblemClick Fraud

SolutionSet up filter to report and block all bad traffic to acquire refunds from wasted ad spending

Result“I didn’t realize how much money I was throwing away out of the 3 million a year we spend on traffic. The day after we started using Siphon we almost immediately started getting refund checks for our bad traffic. I highly recommend Siphon unless you like throwing money away.”- Facebook Advertiser

50.2%

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AdrollCASE STUDY

ProblemClick Fraud Spammers

SolutionSet up filter to report and block all bad traffic to acquire refunds from wasted ad spending

Result“I was blind to the fraud, as it was going on right under my nose. I was running traffic to one of my health supplement offers, pushing massive volume through my merchant account. Everything looked good with new orders coming in by the hundreds... UNTIL… The rebills began to hit the merchant account which resulted in my merchant account being shut down, and it almost cost me my entire business. I now use Siphon to monitor, track and protect my sites from fraud.”

Adroll Advertiser

36.4%

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HOW MUCH OF YOURORGANIC TRAFFIC IS MALICIOUS?

STAGE ITRAFFIC

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LOCAL DENTISTCASE STUDY

ProblemContent ScrapersSpammers

SolutionSet up filter to block all bots and spammers.

Result“The amount of bad traffic that was hitting my site was insane and without Siphon I would have never known, let alone been able to stop it.”- Local Dentist

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LOCAL DENTIST

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LOCAL DENTIST

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CLICKFARMS

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WHAT DOESTHIS MEAN

TO YOU?STAGE I

TRAFFIC

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THE FOUR STAGES OFCYBER CANCERSTAGE I : TrafficSTAGE II : AnalyticsSTAGE III : ConversionsSTAGE IV : Revenue

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STAGE IIANALYTICS

ANALYTICS“63% of millennials use ad blockers,33% do not, and 4% don’t know” - eMarketer.com Study (September 2016)

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CONTENT ADVERTISERCASE STUDY

ProblemGoogle is only giving you half of the story.

SolutionSet up filter to block all bots and spammers.

Result“I have been using tracking software for years, but I’ve never been able to see a detailed view at the IP level of where it all was coming from. And I never had the ability to block unwanted people from even hitting my page. The results have been incredible.”

-Content Advertiser

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JAVASCRIPTBLOCKERS

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STAGE II ANALYTICS• Can’t Measure The Problem• Make Better DecisionsANALYTICS

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GOOGLE vs SIPHON

Leading SEO Consultant Comparison

Google Analytics Siphon Analytics

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Source Total Disposed Disposed % Google 35,288 14,957 42% Bing 7,289 3,363 46% Facebook 8,364 3,394 40%

Source Total Visits

Google 26,468 Bing 5,917 Facebook

7,270

GOOGLE vs SIPHONLeading SEO Consultant Comparison

Google Analytics Siphon Analytics

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GOOGLE vs SIPHONChiropractor Adwords

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GOOGLE vs SIPHONChiropractor Adwords

Google Analytics Siphon Analytics

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GOOGLE vs SIPHONChiropractor Adwords

Google Adwords

Siphon Analytics

638

655

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GOOGLE vs SIPHONChiropractor Adwords

Google Adwords

Siphon Analytics

638

655United States

608

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GOOGLE vs SIPHONChiropractor Adwords

Clicks Cost638 $128.35

CPC$0.20

Sessions597

9/8/2016 – 10/10/2016

Google Adwords Campaign Results

Siphon Analytics Campaign ResultsOhio Clicks

53Cincinnati Clicks4

Ohio True CPC$2.42

Cincinnati True CPC

$32.08

92%

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THE FOUR STAGES OFCYBER CANCERSTAGE I : TrafficSTAGE II : AnalyticsSTAGE III : ConversionsSTAGE IV : Revenue

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CONVERSIONS• Bogus data in your CRM• Email reputation suffers• Split test decisions based on bogus

data• Retargeting is ineffective

STAGE IIICONVERSIONS

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STAGE IIICONVERSIONS

46

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THE FOUR STAGES OFCYBER CANCERSTAGE I : TrafficSTAGE II : AnalyticsSTAGE III : ConversionsSTAGE IV : Revenue

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REVENUE• Merchant Accounts Shutdown• Losses from Physical Product Shipments

STAGE IVREVENUE

“Using Siphon has been a great experience. We hooked up Siphon onto our websites and watched our fraud traffic decrease immediately. Siphon really helped keep our chargeback ratios down and our merchant accounts in good standing. I am confident in knowing our websites are more secure and we are catching fraud traffic. “

- Siphon User

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ECOMMERCE SITE

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2470 HITS WITHIN 2 HOURS ( IDENTICAL IP)HACKERS CREATING CREDIT CARD FRAUD

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3219 HITS (IDENTICAL IP) OVER NEXT 3 HOURSHACKERS CREATING CREDIT CARD FRAUD 2

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6027 UNATTEMPTED CAPTCHASHACKERS CREATING CREDIT CARD FRAUD 3

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THE FOUR STAGES OFCYBER CANCERSTAGE I : TrafficSTAGE II : AnalyticsSTAGE III : ConversionsSTAGE IV : Revenue

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THANKYOU!!