"welldoc bluestar: mobile prescription therapy" at the 2014 diabetesmine innovation summit

Chris Bergstrom

Chief Strategy & Commercial Dev. Officer

Raw Data Isn’t Useful

What are my patients’

daily struggles?

How can I support them

when they leave my office?

Frustration…

What if we Could Transform the Data?

To Deliver Actionable

Knowledge…

Think what she was up against

• No data plan

• Never put an app on phone

• Won’t use phone for healthcare

• Will never improve outcomes

• Won’t get FDA approval

• Doctors wouldn’t prescribe it

• No one will pay for it

Patented Clinical & Behavioral Engine*In earlier versions of BlueStar

*

Nationwide

Pharmacy

Dispensing

NDC #89129-0100-01

Accessible Where YOU Want It

74% 26%

77%

23%

Actionable Knowledge Requires:

Personalization & Contextualization

SMARTVisit™ Helps Physicians Optimize Clinical decisions

Provider & CDE Feedback

“extends my reach- a game changer”

“My patient dropped

A1C to a 6% from a

9.1% and lost 15 lbs!”

“few if any risks to

weigh against

the benefits” “helps my patients take their

head out of the sand and

deal with their diabetes” "the matrix, AMAZING”

“allows us to meet

patients where they

are in their diabetes

journey”

“Enables me to put

an educator in

their pocket”

“an assessment tool for ‘tough patients”

I was able to

eliminate some

diabetes meds &

anti-hypertensives”

Type 2 Patient Testimonies

“I’m not alone anymore”

“I was dx 12 yrs ago,

Where has this been?”

“my doctor finally

understands me”

“Helps me connect the dots…

never knew oral health could

impact my diabetes”

“It’s like a

diabetes class

always with me”

“I’m now trying after meal testing so I

can get the feedback”

“This is my 1st

Smartphone, but

I can do this!”

“a 20-year

weight liftedoff my back”

Virtual, remote, or face-to-face. Product support for

patients & providers.

Face-to-face physician detailing.

Provider In-Servicing Customer CarePatient Training

Seamless, End-to-end Deployment

Sales & Marketing• Hundreds of Payers

• 10’s of thousands of HCP’s

Prescribed Appropriately

Prescribed & Used Regardless of Age

17% 20% 29% 34%

Prescribed Across Therapies & Used Similarly

45%

55%

55%

45%

Patented Clinical & Behavioral Engine*In earlier versions of BlueStar

*