"welldoc bluestar: mobile prescription therapy" at the 2014 diabetesmine innovation summit

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Chris Bergstrom Chief Strategy & Commercial Dev. Officer

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Page 1: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Chris Bergstrom

Chief Strategy & Commercial Dev. Officer

Page 2: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit
Page 3: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Raw Data Isn’t Useful

Page 4: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

What are my patients’

daily struggles?

How can I support them

when they leave my office?

Frustration…

Page 5: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

What if we Could Transform the Data?

To Deliver Actionable

Knowledge…

Page 6: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Think what she was up against

• No data plan

• Never put an app on phone

• Won’t use phone for healthcare

• Will never improve outcomes

• Won’t get FDA approval

• Doctors wouldn’t prescribe it

• No one will pay for it

Page 7: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Patented Clinical & Behavioral Engine*In earlier versions of BlueStar

*

Page 8: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Nationwide

Pharmacy

Dispensing

NDC #89129-0100-01

Page 9: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit
Page 10: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Accessible Where YOU Want It

Page 11: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

74% 26%

Page 12: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit
Page 13: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

77%

23%

Page 14: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Actionable Knowledge Requires:

Personalization & Contextualization

Page 15: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

SMARTVisit™ Helps Physicians Optimize Clinical decisions

Page 16: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Provider & CDE Feedback

“extends my reach- a game changer”

“My patient dropped

A1C to a 6% from a

9.1% and lost 15 lbs!”

“few if any risks to

weigh against

the benefits” “helps my patients take their

head out of the sand and

deal with their diabetes” "the matrix, AMAZING”

“allows us to meet

patients where they

are in their diabetes

journey”

“Enables me to put

an educator in

their pocket”

“an assessment tool for ‘tough patients”

I was able to

eliminate some

diabetes meds &

anti-hypertensives”

Page 17: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Type 2 Patient Testimonies

“I’m not alone anymore”

“I was dx 12 yrs ago,

Where has this been?”

“my doctor finally

understands me”

“Helps me connect the dots…

never knew oral health could

impact my diabetes”

“It’s like a

diabetes class

always with me”

“I’m now trying after meal testing so I

can get the feedback”

“This is my 1st

Smartphone, but

I can do this!”

“a 20-year

weight liftedoff my back”

Page 18: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Virtual, remote, or face-to-face. Product support for

patients & providers.

Face-to-face physician detailing.

Provider In-Servicing Customer CarePatient Training

Seamless, End-to-end Deployment

Page 19: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Sales & Marketing• Hundreds of Payers

• 10’s of thousands of HCP’s

Page 20: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Prescribed Appropriately

Page 21: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Prescribed & Used Regardless of Age

17% 20% 29% 34%

Page 22: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Prescribed Across Therapies & Used Similarly

45%

55%

55%

45%

Page 23: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit

Patented Clinical & Behavioral Engine*In earlier versions of BlueStar

*

Page 24: "Welldoc BlueStar: Mobile Prescription Therapy" at the 2014 DiabetesMine Innovation Summit