webinar - can your company survive without connectedness? w/ oscar berg

Collaboration

InsightsFeaturing Oscar Berg,

Future Office EvangelistInsightsCan Your Company

Survive Without

Connectedness?

Future Office Evangelist

Agenda

Webinar introduction (5 mins)

Oscar Berg (40 mins)

o The business case for connectednesso The business case for connectedness

o Barriers to embracing social business

o How to drive connectedness

Q&A session (15 mins)

About Oscar Berg

The Content Economy blogger,

future office evangelist at Tieto

Expertise:

● Needs of knowledge workers● Needs of knowledge workers

● How to leverage mobile, social

and collaboration technology

● How to increase knowledge

sharing, innovation and

productivity

Collaboration Insights webinars

Connect

you with

thought

leaders

Teach you

collaboration

concepts

Empower

you to drive

change

TODAY

Webinar brought to you

by Central Desktop

A complete,

cloud-based

social collaboration social collaboration

platform

for business

Who we are

● Founded in 2005

● HQ in Los Angeles, CA

● 500,000+ users globally

● 56% of the Fortune 1000 ● 56% of the Fortune 1000

use our product

● Award-winning cloud-based

collaboration platform

How we help

Simplify the Way You WorkCentralize your work securely in the cloud.

Work FasterEliminate unnecessary work so you can focus on what matters.Eliminate unnecessary work so you can focus on what matters.

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You Can Count on UsWe work with you to help solve your unique business challenges.

Thousands of customers)

How to ask questions

• During webinar, use

Questions box.

• Formal Q&A will follow

presentation.presentation.

Can your

company survive

without

connectedness?

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Oscar Berg

Future Office Evangelist

Tieto

Connectedness

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Social media is about

rethinking how you make plans

when your customers are in

the center and in control.

Paul Adams

“”

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Senior User Experience Researcher at Google”

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Why is it every time I ask for a pair of

hands, they come with a brain attached?

Henry Ford

“ ”

© 2010 Tieto Corporation

The only irreplaceable capital an

organization possesses is the

knowledge and ability of its

people. The productivity of that

capital depends on how effectively

people share their competence

“

”

© 2010 Tieto Corporation

people share their competence

with those who can use it.

Andrew Carnegie ”

Throughout the primate world, social networks

provide a fast conduit for innovation and

information-sharing that help the group as a

whole to adapt to its environment.

Alex Wright, “Glut - Mastering Information Through The Ages”

“”

© 2010 Tieto Corporation

73% of less successful change

initiatives were led by people

described as having moderate or

weak personal networks.

© 2010 Tieto CorporationSource: Survey by NEHRA (The Northeast Human Resources Association), May 2009

93% of successful change

initiatives were led by leaders with

© 2010 Tieto Corporation

initiatives were led by leaders with

strong or very strong personal

networks.

Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

Goldfish are social and enjoy

the company of other goldfish.

They won't die being alone, but

they really do best with

humans

© 2010 Tieto Corporation

they really do best with

other goldfish.

Perhaps not like this.

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Group

think?

Group

think!

Group

think...

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think!

Grrroup

think

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The challenges remain

Growth Efficiency

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InnovationSustainable

Corp. Culture

We need networked enterprises

Share, contribute,

collaborateGROWTH

Interact beyond

bordersEFFICIENCY

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Share ideas &

seek inspirationINNOVATION

Network, relate,

befriendSUSTAINABLE

CORP. CULTURE

3 areas of potential improvement

People and

their intellectual

& social capital

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Business operations

26

Structural capital – the

corporate DNA

It starts with connecting people

Connecting people• Activated talent & expertise

• Improved corporate culture

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Improving operations

Building intellectual capital

• Increased productivity

• Decreased operational cost

• Increased effectiveness

• Accelerated growth

What keeps your

company from

embracing social

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embracing social

business

practices?

Consumerizationof IT & mobility

Information-seeking behavior

Ignorance &lack of awareness

Habits & skepticism

Drivers and barriers to change

Your organization

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of IT & mobility

Digital natives

Democratizationof communication

Power & control

Legacy & reactiveIT dept

You

90% is people,

10% is technology

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10% is technology

The technology is the easy part. It’s changing our

own current practices, behaviors (habits) and

attitudes that’s really hard.

A culture shift is needed

AutonomyCommand-and-control

Network-driven workHierarchy-driven work

Formally appointed experts Anyone can contribute

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Fear of making mistakes Learning from mistakes

Formally appointed experts Anyone can contribute

How to tell if your

company is late

to the

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to the

collaboration

party?

Reactive Managed Proactive

Strategy None Separated Integrated

Collaboration Me Team Eco-system

Communication Controlled Facilitated Empowered

© 2010 Tieto Corporation

Technology Blocking Unmanaged Integrated

AdoptionGovernance Ignorance Policy Self-governing

PracticesLegacy

Practices

Best

Practices

Next

Practices

How to drive

organizational

connectedness –

from the bottom

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from the bottom

up or the

top down?

Walk the talk

Create a vision

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Share success

stories

Engage early

adopters

Don’t forget to fix the root causes

(motivation / incentives)

I don’t have

time!

I don’t want to!

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Design for

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Design for

adoption!

Why social networking? Because NASA is

more than just one expert and one center.

Celeste Merryman, NASA

“ ”

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Photo credits:

http://www.sxc.hu/browse.phtml?f=download&id=1135696

http://www.sxc.hu/browse.phtml?f=download&id=840541

http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/

http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg

Questions? Comments?

Oscar Berg

Tieto.com

Oscar.Berg@tieto.com

Twitter: @oscarberg

Isaac Garcia, CEO

CentralDesktop.com

ceo@centraldesktop.com

Twitter: @isaacgarciaTwitter: @oscarberg Twitter: @isaacgarcia