piaf keynote - age of connectedness
TRANSCRIPT
T h e A g e o f C o n n e c t e d n e s s - A Path from Defragmented Separation to Integrated Oneness -
Mobile phone number sold for $2.2m in Dubai.
We live in a bizarre combination of Stone Age emotions, Medieval beliefs, and God-like technology.
- Edward Osborne Wilson on Human Nature, 2008 - Founder of Sociobiology, University of Harvard
OMH E
G E O S P H E R E4.5 billion years
Solid parts of the Earth.
B I O S P H E R E
3.8 billion yearsGlobal sum of all ecosystems.
N O O S P H E R E
40 thousand yearsThe sphere of human thought.
- Global Consciousness Project
“Coherent consciousness creates order in the world. Subtle interactions link us
with each other and the Earth.”
Institute of Noetic Sciences Princeton University
ThoughtMatter
Internet
The entire internet is stored and delivered using 540 billion trillion electrons.
Which all together weigh around 50 grams.
Or about the weight of one strawberry.
a crystal of salt
A realm of new possibilities.
2020: 5G — zero latency experience
“Real” “Virtual”
Connected devices:
10 bil. in 2015. 50 bil. in 2020. 100 bil. in 2025.
From 2020’s IOT to IOE by 2025.
It’s official: Cash is no longer king in the UK.
'88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86
100%
40%
60%
20%
80%
Today, 31% of Kenya’s GDP is spent through mobile phones.
Autonomous cars will destroy millions of jobs and reshape the US economy by 2025.
Major paradigm change: SHIFT HAPPENS!
MY OWN
Disposable Responsible
OWNERSHIP SHARED
TRADITIONAL
Limited Unlimited
BUSINESS MODEL DISRUPTED
POINT OF SALES
Dependent Independent
ECONOMY ON-DEMAND
“Create campaign for 1.000 free SMS
and 1.000 free local call minutes.”
“Oh, really?”
Today’s advertising reality is obsolete.
Marketing by interrupting people with unwanted messages isn’t cost-effective anymore.
#sethgodin
Let interested people market to each other.
#sethgodin
Assemble the tribes.
#sethgodin
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.
#sethgodin
A group needs only two things to be a tribe: a shared interest and a way to communicate.
#sethgodin
For millions of years, human beings have been part of one tribe or another.
SURVIVAL
PLAY
MATING
SURVIVAL
PLAY
MATING
Make your brands a tangible experience in consumers' lives either in person or digitally.
Do what you believe in. Paint a picture of the future. Go there. People will follow.
P E T R V Á C L A V E K
D i g i t a l A c c o u n t D i r e c t o r
IMPACT & ECHO BBDO KUWAIT
@petrsc
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