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3.1.19
atom Alliance Marketing Brief
Recently Produced by MarComIn an effort to be efficient, we highlight new products from MarCom so all tasks and states are aware of new resources. This week we’re highlighting a toolkit that MarCom helped the TIMES group put together. The Opioid Tapering toolkit includes a printable pocket card, communication tips and patient tips for tapering opioids. See the toolkit here: http://www.resources.exchange/times/
In the News – Quality Watch from the PCC-IC Patient Education and Communication Leads to Better Medication Adherence Low Grade Prompts Health System to Make Changes High-Need, High-Cost Patients Offer Solutions to Reduce Health Care Costs Surgeon General Says Physicians Must be Proactive in Opioid Crisis Study Shows Patients Receiving Risky Antibiotics Despite Efforts to Reduce Them Housing, Food and Transportation Top Concerns as Social Determinants of Health Study Shows Antibacterial Consumer Products Adding to Antibiotic Resistance Chronic Conditions Cause $8.3 Billion in Avoidable Emergency Department Visits Breaking the Back and Forth from Hospitals to SNFs Important at the End of Life Digital Health Tools to Manage Diabetes Need More Focus on Behavioral Therapy
Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!)Twitter –
384 Followers Facebook –
246 Followers LinkedIn –
4,499 Connections Pinterest –
269 Followers
Most Popular Social Media Posts – February 2019
Facebook – 207 people reached, 13 engagements, 3 shares
Twitter – 224 impressions, 6 engagements
Upcoming Health Observances
National Colorectal Cancer Awareness Month National Nutrition Month Patient Safety Awareness Week (March 10-16) American Diabetes Alert Day (March 26)
Monthly MarCom Communications ReportMarCom reports on a variety of activities monthly. You can find the latest report here: https://app.smartsheet.com/b/home?lx=lDZYQGB5OD84adCzw7SefQ (copy and paste the link into your browser)
Weekly Constant Contact Subscriber Activity ReportGo to the end of the Marketing Brief to see a report of new subscribers and people who have unsubscribed from atom Alliance eBlasts this week. MarCom recommends you skim this list to see if there are new subscribed contacts you may want to reach out to who are interested in our work. We also encourage you to reach out to anyone you think may want to continue to get emails from us and ask them to re-subscribe with this letter.
QIO Program Communications HandbookAn updated version of the Communications Handbook was recently released. Download it here.
MarCom Out of Office Notices Lynn Maples is out of the office March 11-15
General Web Updates:
News: CMS Updates Consumer Resources for Comparing Hospital Quality
CMS Launches Podcast to Reach Stakeholders via Modern Platform
New Innovations in Technology Promote Patient Access
eBlasts: CMS Quality Conference Recap | atom Alliance eNews Feb. 2019
INITIATIVES
B2. Diabetes
Web Updates:Blogs: Take the Test For Diabetes Alert Day
C3. Care Coordination
Web Updates:Blogs: Improving Patient Education to Prevent Adverse Drug Events
Resources: WVCC Blood Thinner Zone Tool
C3.6 Adverse Drug Events
Web Updates:Blogs: Improving Patient Education to Prevent Adverse Drug Events
4 Takeaways on Curbing Opioid Abuse and Misuse
Resources: Zone Tool for Diabetes
General Information about Opioids
Prescription Opioids: What you need to know
Medication Counting Sheet
Promoting Safer and More Effective Pain Management
Zone Tool for Pain
Blood Thinner Zone Tool
Finding Quality Treatment for Substance Use Disorders
eBlasts: Free Toolkit to Help Taper Opioids
C3.10 Antibiotic Stewardship
Web Updates:Blogs: Antibiotic Stewardship Word Search Offers Education, and a Little
Fun
D1. Quality Payment Program
eBlasts: Webinar Reminder: Feb. 27 | Changes What You Need to Know About In 2019
Quality Payment Program e-News | February 2019
G1. Behavioral Health:
eBlasts: Compassionate Interviewing Materials
SIP 2 Sickle Cell Disease Pain Management (Memphis Area)
Web Updates:Blogs: Hospital Admissions, Emergency Department Visits Decline
Following Sickle Cell Education
Mini-Campaigns and Purchased AdvertisingUpdates on promotions and paid advertising efforts from MarCom.
TIMES Opioid Tapering Toolkit
Resource Downloads as of 3/1/19
Chronic Pain Color Chart 52
How to Taper Opioids Pocket Card 32
Patient Education on Opioid Taper 45
Prescribing Tips and When to Taper Opioids
29
Communication Tips When Discussing Opioid Tapering
24
Webinar Views as of 3/1/19
Opioid Tapering and Disposal Resources
3
Indiana Opioid SIP Website
Www.BeOpioidAware.org
Website launched on 7/20
Total views since launch – 11,775
July 2018 views – 163
August 2018 views – 211
Sept 2018 views – 248
Oct 2018 views – 2,989
Nov 2018 views – 2,314
Dec 2018views – 2,005
Jan 2019 views – 2,023
Feb 2019 views – 1,775
Indiana Diabetes Test Microsite Update
www.INDiabetesTest.org
Website launched on 8/1/18
Total views since launch – 162
August 2018 views – 30
Sept 2018 views – 50
Oct 2018 views – 24
Nov 2018 views – 31
Dec 2018views – 15
Jan 2019 views – 5
Feb 2019 views – 7
Weekly Constant Contact Subscriber Activity Report
New Subscribers
Signup Date Contact Email Address First Name Last Name Company Name
2019-02-21T18:58:15Z jessica.kiburz@fmc-na.com Jessica Kiburz Fresenius Kidney Care
2019-02-18T16:53:41Z 155ADNS@ASCCare.com Cathy Whallon Clinton Gardens
Unsubscribes
Unsubscribe Date Contact Email Address First Name Last Name Company Name
2019-02-21T20:18:58Z rwilliams@hvusa.org Williams, Renette Family & Caregiver Group
2019-02-21T19:11:16Z tonya.vanwinkle@bhsi.com Tonya Van Winkle Baptist Family Medicine at Tates Creek (site)
2019-02-20T21:14:43Z aw6827@hotmail.com Joshua Whiddon Lincoln Chiropractic and Wellness Center (site)
2019-02-20T20:32:00Z angela.odom@comcast.net
2019-02-20T19:38:21Z christywashington11@gmail.com Christy Washington PONTOTOC HEALTH AND REHAB
2019-02-20T19:28:03Z mike.steinman@ucsf.edu Michael Steinmann University of California San Francisco School of M
2019-02-18T14:44:47Z klawrence@corneaconsultants.net
2019-02-15T15:31:46Z kim.timbs@thmh.org KIM TIMBS TYLER HOLMES MEMORIAL HOSPITAL CAH
2019-02-15T14:29:07Z william.boles@lchealthsystem.com William Boles Lincoln Health System (site)
New Subscribers
Signup Date Contact Email Address First Name Last Name Company Name
2019-02-27T21:21:36Z shelley.farrester@franciscanalliance.org Shelley Farrester Franciscan Health Lafayette
2019-02-27T20:15:21Z amy-beckmann@uiowa.edu Amy Beckmann UIHC
2019-02-27T18:36:23Z jessie@rarcinc.com Jessie Campbell
2019-02-27T17:20:30Z robyn.hardin@usm.edu Robin Hardin
2019-02-27T17:00:36Z kristen.resler@franciscanalliance.org Kristen Resler Franciscan Alliance
2019-02-27T16:53:17Z sallen@uampa.com Sumer Allen
2019-02-26T20:04:18Z hkssinha@yahoo.com Sujata Sinha
2019-02-26T19:15:08Z callred@cesltc.com Christina Allred
2019-02-26T15:10:50Z bjohnson@copiahhealth.org Brad Johnson
2019-02-26T01:12:01Z bakerschella@gmail.com Schella Stone
2019-02-25T23:20:13Z michele@capitalmedllc.com Michele Wedick
2019-02-25T18:35:59Z andrea.dothage@dciinc.org Andrea Dothage Dialysis Clinic Inc
2019-02-25T17:24:44Z Nicole.Pipkin@fmc-na.com Nicole Pipkin Fresenius Kidney Care
Unsubscribes
Unsubscribe Date Contact Email Address First Name Last Name Company Name
2019-02-28T20:43:10Z hsims@superiorcarehome.com SUPERIOR CARE HOME, INC.
2019-02-28T19:09:52Z kmanda@kidneycares.com Krishna Manda FMC - OTTAWA DIALYSIS
2019-02-28T18:46:29Z sturdiv@earthlink.net Kay Sturdivant
2019-02-28T18:40:11Z mydocpro@gmail.com Philip Traynor Philip M Traynor DPM (site)
2019-02-28T17:28:56Z ipacarol@indianapharmacists.org Carol Dunham Indiana Pharmacists Alliance (site)
2019-02-28T17:25:11Z rachelgordon@gmail.com Rachel Gordon Express Med LLC (site)
2019-02-28T16:39:30Z trey.lee@comcast.net
2019-02-28T16:16:53Z glenn.czarnecki@tn.gov Glenn Czarnecki
2019-02-28T15:55:18Z mfaulkner@albjc.com Marie Faulkner Alabama Bone & Joint Clinic (site)
2019-02-28T15:50:04Z ckelley@mauryregional.com Christi Kelley Wayne Medical Center
2019-02-28T15:43:48Z deborah.fleming@gentiva.com HomeHealth
2019-02-28T15:41:20Z natalie.hirst@infirmaryhealth.org Natalie DuPont-Hirst North Baldwin Infirmary
2019-02-28T01:55:36Z harvey.louise73@yahoo.com
2019-02-27T10:47:58Z scrapannie59@aol.com
2019-02-27T00:10:10Z drjusticechiro@att.net Shelley Rollins Justice Chiropractic (site)
2019-02-26T15:06:21Z lgibson@ethin.org Luanne Gibson East Tennessee Health Information Network
2019-02-24T02:42:00Z fleataylor@aol.com Faleecia Taylor Southern Hills Medical Center Endoscopy (site)
2019-02-23T01:55:40Z eric.estoesta@fmc-na.com Eric Estoesta FMC - ORLAND PARK
2019-02-22T14:29:19Z insdesk@btes.tv
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