web analytics with google analytics

Web Analytics

Overview

Hendy Irawan

Chief Technical Officer Bippohendy@bippo.co.idwww.bippo.co.id

Agenda

Introduction

Tools

Google Analytics Features

Goal Tracking

Reporting

General Reports Custom Reports

Determining online strategies

Web Analytics

Website Rank Grade Traffic Leads Customers Customer Acquisition

Cost

New vs Repeat Visitors

Effectiveness by Channel

Traffic by Keywords

Ranking / Grading

Google Search Alexa

www.alexa.com Google Trends for

Websiteshttp://trends.google.com/websites

Facebook likes Twitter followers +1s

Tools

Google Analyticswww.google.com/analytics

Google Webmaster Bing Webmaster FeedBurner Alexa

Google Analytics

www.google.com/analytics FREE integration with Google Products

AdWords

near real-time reporting

Cara Tracking

Web Property ID:UA-1301435-10 (Bippo)

Put HTML code on website

... Done???

Measure Test Measure Test Measure Test ...

WordPress Plugin

Dashboard

Dashboard

Features

Site Usage

Visitor analysis

Traffic Sources

Map Overlay

Content analysis

Adwords integration

Internal Site Search

Benchmarking

Funnel visualization

Campaigns

Goal Tracking

Visitors

Traffic Sources

Map Overlay

Goal Tracking

URL Tracking

Google Analytics URL Builderhttp://bit.ly/googleurlbuilder

Contoh: logo Bippo di kanan bawah ;-)

URL Tracking

Online Strategies

Traffic Strategy Effective sources? Effective channels?

Customer Acquisition Strategy

Effective landing pages?

Effective funnels? Effective ads?

Content Strategy Effective keywords?

WARNING: trade secret!

Effective social networks?

Effective viral marketing tactics?

Is it effective ... ?

Tweaking

Keywords On-page SEO Conversions

Landing pages

Content Strategy

Social Media Facebook Twitter Others!!! (Kaskus, ...)

Email marketing

Terima Kasih

Hendy Irawan

Chief Technical Officer Bippohendy@bippo.co.idwww.bippo.co.id