we love change? change is scary!

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Note: the audio is a recording of a quite fast-paced rehearsal. The audio from the presentation, including me improvising a little song, will be available as a UIE podcast. ------------------------------- Humans are creatures of habit who find dealing with change difficult. Even when we’ve planned and desired it, its manifestation scares us. As UX designers, we’re often the ones who make changes tangible. Sometimes met with love, more often met with resistance. Drawing from psychology, philosophy and change management theory, this IA Summit 2011 session discusses how e.g. re-designs like the new Twitter, incremental changes to Facebook, or the updates to Meetup.com were introduced, communicated and received. And it’s not only about consumer products. A new tool or software can change how people go about their daily work. Without their buy-in, the best design fails. The website we’re building for our client can cause them to re-think their approach to content, development, or their internal structure. This can be challenging. How can UX help to make the project successful?

TRANSCRIPT

We Love Change? Change Is

Scary!

Johanna Kollmann@johannakoll

IA Summit 2011, Denver, CO

Satir Change ModelTime

Status Quo

New Status Quo

Productivity

Foreign Element

Transforming Idea

Practice & Integration

Chaos

Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/

Marketing & PR

Redesign

Community Management

Change management

Psychology

Philosophy

So, books for managers.

What do they say about change?

Decision/vision

Build up

Manifestation

Follow up

A (very) simple change process

Satir Change ModelTime

Status Quo

New Status Quo

Productivity

Foreign Element

Transforming Idea

Practice & Integration

Chaos

Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/

Decision/vision

Build up

Manifestation

Follow up

A (very) simple change process

Decision/vision

Build up

Manifestation

Follow up

A (very) simple change process

http://meetupblog.meetup.com/2009/08/new-feature-members-can-post-ideas-for-meetups-and-vote-on-them.html

Blog announcement, 05.08.2009

Decision/vision

Build up

Manifestation

Follow up

A (very) simple change process

If you want to make enemies, try to change something.  ~Woodrow Wilson

TOOLS

UX Tracer Bullet (Anders Ramsay)

Satir Change ModelTime

Status Quo

New Status Quo

Productivity

Foreign Element

Transforming Idea

Practice & Integration

Chaos

Adapted from http://www.satirworkshops.com/workshops/balancing-act/satir-change-model/

Decision/vision

Build up

Manifestation

Follow up

A (very) simple change process

Exemplary Experience Architecture

confidential, hence no detailed descriptions

Exemplary Value Map

confidential, hence blurry

Take-aways

It’s true, we don’t like change on first encounter.

Change management is about communication. How

are you/your client communicating change?

Befriend your communication allies. Collaborate!

Design for success. Let people achieve their core

goals with the new design to move them from chaos

to practice and integration.

A believable vision talks about customers, and

business.

Things alter for the worse spontaneously, if they be not altered for the better designedly.  ~Francis Bacon

If you want to truly understand something, try to change it.  ~Kurt Lewin

Sweden on H-Day: http://en.wikipedia.org/wiki/File:Kungsgatan_1967.jpgBook by Andrea K.: http://www.flickr.com/photos/andrea_k/339229476Tracer bullet by David Weber: http://www.flickr.com/photos/david_weber/756985210/Communication drain by Rupert Ganzer: http://www.flickr.com/photos/loop_oh/3294984769/Bike tools by Bre Pettis: http://www.flickr.com/photos/bre/552152780/

Image credits

Amanda Wright and Anders RamsayRichard Wand and the EMC Consulting teamFriends and colleagues who listened to my dry-runs and provided feedback

Thank you

Johanna Kollmann - @johannakoll

User Experience @ EMC Consulting

My personal wish is that change management ceases to exist.

That we commit to evolving our businesses, organisations and departments, improving and developing them as business as usual.

~Keely Nugent, author of 'Change, bring it on’

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