waterford micro business presentation
Post on 21-Oct-2014
497 Views
Preview:
DESCRIPTION
TRANSCRIPT
Derbhile Dromey
Think Like a Journalist
Finding the Angle
Brainstorm: What Makes Your Business Different?
New Ideas and Developments
Origins of Business
Level of Expertise
Creating Your Press Release
Get to the Heart of the Matter
Simple and Direct
Finish with Quote
Newsbrief – Handy Snippet
Where to Send ItLocal Outlets
www.medialive.ie
New Business Slots, Sunday Business Post, TV3
Irish Press Releases, Get2Press, PRZone
New Media – Facebook, Twitter, Blogs, LinkedIn
Plan Your Approach
Personalise Your Approach
Make it Easy for Editors
Include Images
Buswell’s Hotel Boardroom Table:
Noel Whelan brings nature to the boardroom
Pros and Cons of Media Publicity
Exposure Beyond Advertising Pages
Priceless Word-of-Mouth Publicity
Cost Effective
Pros and Cons of Media Publicity
Not a Silver Bullet – Lots of Competition
Considerable Time Investment
Persistence is Vital
Summary
Find a Unique Angle
Think Like a Journalist
Personalise Your Approach
top related