waterford micro business presentation
Post on 21-Oct-2014
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![Page 1: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/1.jpg)
Derbhile Dromey
![Page 2: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/2.jpg)
Think Like a Journalist
![Page 3: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/3.jpg)
Finding the Angle
Brainstorm: What Makes Your Business Different?
New Ideas and Developments
Origins of Business
Level of Expertise
![Page 4: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/4.jpg)
Creating Your Press Release
Get to the Heart of the Matter
Simple and Direct
Finish with Quote
Newsbrief – Handy Snippet
![Page 5: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/5.jpg)
Where to Send ItLocal Outlets
www.medialive.ie
New Business Slots, Sunday Business Post, TV3
Irish Press Releases, Get2Press, PRZone
New Media – Facebook, Twitter, Blogs, LinkedIn
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Plan Your Approach
Personalise Your Approach
Make it Easy for Editors
Include Images
![Page 7: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/7.jpg)
Buswell’s Hotel Boardroom Table:
Noel Whelan brings nature to the boardroom
![Page 8: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/8.jpg)
Pros and Cons of Media Publicity
Exposure Beyond Advertising Pages
Priceless Word-of-Mouth Publicity
Cost Effective
![Page 9: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/9.jpg)
Pros and Cons of Media Publicity
Not a Silver Bullet – Lots of Competition
Considerable Time Investment
Persistence is Vital
![Page 10: Waterford Micro Business Presentation](https://reader033.vdocuments.us/reader033/viewer/2022042623/5446bb88afaf9f69178b46f1/html5/thumbnails/10.jpg)
Summary
Find a Unique Angle
Think Like a Journalist
Personalise Your Approach