w elcome ! prospective corporate partner: we present to you the opportunity to become partners with...
Post on 31-Dec-2015
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WELCOME!
Prospective Corporate Partner: We present to you the opportunity to become partners with ADRENALINE, Canada’s most exciting new four-day festival. It is the first of its kind for the Sarnia area and likely in all of North America.
Over one weekend, August 20 to 23, ADRENALINE will mix the thrill of Horse Racing with events like IAMS Super Dogs, Beach Volleyball, Musical Entertainment such as Battle of the Bands and Coyote Ugly, along with stellar food and family fun.
As a promotional vehicle, you will receive targeted exposure to a huge audience, allowing you to interact directly with your customers and drive business in the weeks and months that follow.As a revenue opportunity, ADRENALINE will generate immediate and generous returns as traffic patterns will be designed to create maximum exposure for all partners.
During these economic times, businesses must be aggressive and take their messages directly to the customer. ADRENALINE will drive your business. I appreciate you considering the Adrenaline Racing Festival Partnership and look forward to your feedback.
Sincerely,
Bryan McGahey
PARTNERSHIP BENEFITS
1. Community Exposure
2. Corporate Branding
3. Targeted Exposure
4. Reach New Markets
5. Networking Opportunities
6. Increase Market Share
7. Traffic
8. ROI
Adrenaline is like no other Festival with its multi-event style that presents the unique opportunity to promote your brand to a targeted group of attendees.
Become associated with a Festival that will become one of the most significant community events in the Sarnia/Lambton area.
Market your company over the first three days to the key consumer demographic of 18 to 35 year olds through our adult orientated events.
The final day allows you to hit the family market with a day designed to draw over 10,000 people to this great event.
Elevate the identity of your brand through a high profile event, supported by a huge media and publicity campaign.
PARTNER WITH ADRENALINE
Media Plan:
Extensive buy in Sarnia and regional media market.
Press Conferences, Launch Dinners and an aggressive media campaign.
The Lake St. Clair Network is the #1 online information resource for boaters, anglers, watersport enthusiasts and business owners around Lake St. Clair,
the Detroit River and the St. Clair River. Over 4,400 members.
Nautical Mile at Nine, Ten Mile Roads and Jefferson, with a scrolling sign on this web site's homepage.
Trot Magazine ads – 13,000 subscribers
Trot Website – over 150,000 unique visitors monthly. 6 million page views.
Posters Advertising Festival provided to 34 Racetracks in Canada
Press Releases distributed around the world.
PARTNER WITH ADRENALINE
Parking Race TrackLot Size = 2,000 Cars 40 Races during Event
Facility Volleyball Dinning Room Professional ExhibitionGrand Stands Tournament on SaturdayRestaurant
Trade Vendors IAMS Superdogs130 Vendors Show on Saturday
Tarmac Battle of the Bands Get This Party Started Contest FridayEntertainment Tents
Billboard Ads Ms. And Mr. AdrenalineLocated Inside Track Contest on SaturdayBanners Around Fencing
Flair Bartenders Contest on Saturday
FACILITY AND EVENTS
Target Group:
18-35 years Thursday - Saturday
Sports Minded
Competitive
Entertainment Driven
Passionate about Food & Alcohol
Racing and gambling fans
Families on Sunday
Projected Attendance:
Thursday: 6,000
Friday: 8,000
Saturday: 15,000
Sunday: 10,000
Total: 39,000
FESTIVAL DEMOGRAPHICS
FESTIVAL DEMOGRAPHICS
Local: 10,000
1. Hiawatha Horse Park attracts 3,000 to 4,000 fans on special event days2. Other event with less aggressive media campaigns draw 30,000 people3. Stakes events increase attendance by 100% (Adrenaline has 2 stakes races)4. Music Festival has drawn over 100,000 fans annually5. Cooperation and advertising with Lambton County - population of 135,000
40K from Sarnia: 4,500
1. Western Ontario has always been a very strong supporter of Harness Racing2. 9 cities with a population of 458,000 to receive advertising and promotions on festival
100K from Sarnia: 6,600
1. 8 Harness Racetracks in Western Ontario. Western Ontario supports Harness Racing2. 14 Race Track in Ontario
Canadian Provinces: 2,000
1. Additional 25 racetracks outside Ontario 2. With intentions to grow festival across Canada a lot of marketing will be emphasized at these tracks
USA: 12,000
1. 40% of track visitors use to be American2. USA vs. Canada matches draw larger crowds3. 47 Harness Racing Tracks in USA will have event material4. Large emphasis on Michigan population
International: 500
1. 5 additional countries outside North America support Standardbred Canada and harness racing in their country.
2. Summer Holiday, boarder city and festival, will look to attract fans from these countries.
Based on 39,000 attendees, the breakdown follows:
ADRENALINE FESTIVAL SCHEDULE
X-Treme Thursday
6:00 p.m. to 7:00 p.m.Pre-Dinner Ceremonies
6:00 p.m. to 10:00 p.m.Wings and Winners Party
6:00 p.m. to 12:00 p.m.Get This Party Started –
Entertainment Tents
7:00 p.m. to 10:00 p.m.X-Treme Horse Power Race Card
7:00 p.m. to 10:00 p.m.X-Treme Horsepower Race Card
(10 Races)
10:00 p.m. to 12:00 a.m.Dancing on the Track
Battle of the Bands Friday
5:00 p.m. to 7:30 p.m.Radio Station - Live Remote from Track
5:00 p.m. to 2:00 a.m.Get This Party Started – Ribs Contest
5:00 p.m. to 8:00 p.m.Canada vs. USA Battle of the Bands
(Round 1)
5:00 p.m. to 7:00 p.m.Human X-Treme Races
8:00 p.m. to 10:00 p.m.Battle of the Sexes Race Card (5 Races)
10:00 p.m. to 1:00 a.m.Canada vs. USA Battle of the Bands
(Round 2)
Life is a Beach Saturday
11:00 a.m. to 12:30 p.m.BBQ for Drivers, Trainers, Grooms
11:00 a.m. to 7:00 p.m.Vendor Showcase
11:00 a.m. to 2:00 p.m.Beach Volleyball Tournament
11:00 a.m. to 7:00 p.m.Get This Party Started
Chilly Contest
2:00 p.m. to 4:00 p.m.Canada vs. USA Race Card (5)
$100K Adrenaline Championship Pace
4:00 p.m. to 6:00 p.m.Bartenders Competition
4:00 p.m. to 6:00 p.m.Beach Volleyball Tournament
Semis and Finals
6:00 p.m. to 7:30 p.m.Ms. & Mr. Adrenaline Swim Suit
Competition
6:00 p.m. to 10:00 p.m.VIP Dinner in the Dining Room
7:30 p.m. to 10:00 p.m.Regular 10 Race Card
10:00 p.m. to 2:00 a.m.Coyote Ugly
ADRENALINE FESTIVAL SCHEDULE
Horseplay Sunday 10:00 p.m. to 12:00 p.m.
Character Pizza Lunch – Willie Win and his friends
12:00 p.m. to 2:00 p.m.Kids Horseplay – Interactive & Educational Stations for Kids
12:00 p.m. to 1:00 p.m.Giddy Up & Gallop – A Kids & Family Fun Run Around the Track
12:00 p.m. to 7:00 p.m.Get This Party Started – Pizza Contest
2:00 p.m. to 3:00 p.m.Jack Terrier & Weiner Dog Races
3:00 p.m. to 4:00 p.m.IAMS Super Dogs
3:00 p.m. to 8:00 p.m.VIP Dinner in the Dining Room
4:00 p.m. to 8:00 p.m.Regular 10 Race CardSlots Cup Race Final
ADRENALINE FESTIVAL SCHEDULE
PARTNERSHIP OPPORTUNITIES
Title Sponsorship of Festival PA Announcements
Official Race Card Sponsorship Festival Material
Individual Race Sponsorship Website Promotion
Title Sponsorship of Game Day VIP Dinning Room Events Passes
Food Vendors Race Card Passes
Festival Promotions Program Advertisements
Track Signage Ticket Back Advertising
Facility Signage Retail Vendors
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