WELCOME!

Prospective Corporate Partner: We present to you the opportunity to become partners with ADRENALINE, Canada’s most exciting new four-day festival. It is the first of its kind for the Sarnia area and likely in all of North America.

Over one weekend, August 20 to 23, ADRENALINE will mix the thrill of Horse Racing with events like IAMS Super Dogs, Beach Volleyball, Musical Entertainment such as Battle of the Bands and Coyote Ugly, along with stellar food and family fun.

As a promotional vehicle, you will receive targeted exposure to a huge audience, allowing you to interact directly with your customers and drive business in the weeks and months that follow.As a revenue opportunity, ADRENALINE will generate immediate and generous returns as traffic patterns will be designed to create maximum exposure for all partners.

During these economic times, businesses must be aggressive and take their messages directly to the customer. ADRENALINE will drive your business. I appreciate you considering the Adrenaline Racing Festival Partnership and look forward to your feedback.  

Sincerely,

Bryan McGahey

PARTNERSHIP BENEFITS

1. Community Exposure

2. Corporate Branding

3. Targeted Exposure

4. Reach New Markets

5. Networking Opportunities

6. Increase Market Share

7. Traffic

8. ROI

Adrenaline is like no other Festival with its multi-event style that presents the unique opportunity to promote your brand to a targeted group of attendees.

Become associated with a Festival that will become one of the most significant community events in the Sarnia/Lambton area.

Market your company over the first three days to the key consumer demographic of 18 to 35 year olds through our adult orientated events.

The final day allows you to hit the family market with a day designed to draw over 10,000 people to this great event.

Elevate the identity of your brand through a high profile event, supported by a huge media and publicity campaign.

PARTNER WITH ADRENALINE

Media Plan:

Extensive buy in Sarnia and regional media market.

Press Conferences, Launch Dinners and an aggressive media campaign.

The Lake St. Clair Network is the #1 online information resource for boaters, anglers, watersport enthusiasts and business owners around Lake St. Clair,

the Detroit River and the St. Clair River. Over 4,400 members.

Nautical Mile at Nine, Ten Mile Roads and Jefferson, with a scrolling sign on this web site's homepage.

Trot Magazine ads – 13,000 subscribers

Trot Website – over 150,000 unique visitors monthly. 6 million page views.

Posters Advertising Festival provided to 34 Racetracks in Canada

Press Releases distributed around the world.

PARTNER WITH ADRENALINE

Parking Race TrackLot Size = 2,000 Cars 40 Races during Event

Facility Volleyball Dinning Room Professional ExhibitionGrand Stands Tournament on SaturdayRestaurant

Trade Vendors IAMS Superdogs130 Vendors Show on Saturday

Tarmac Battle of the Bands Get This Party Started Contest FridayEntertainment Tents

Billboard Ads Ms. And Mr. AdrenalineLocated Inside Track Contest on SaturdayBanners Around Fencing

Flair Bartenders Contest on Saturday

FACILITY AND EVENTS

Target Group:

18-35 years Thursday - Saturday

Sports Minded

Competitive

Entertainment Driven

Passionate about Food & Alcohol

Racing and gambling fans

Families on Sunday

Projected Attendance:

Thursday: 6,000

Friday: 8,000

Saturday: 15,000

Sunday: 10,000

Total: 39,000

FESTIVAL DEMOGRAPHICS

FESTIVAL DEMOGRAPHICS

Local: 10,000

1. Hiawatha Horse Park attracts 3,000 to 4,000 fans on special event days2. Other event with less aggressive media campaigns draw 30,000 people3. Stakes events increase attendance by 100% (Adrenaline has 2 stakes races)4. Music Festival has drawn over 100,000 fans annually5. Cooperation and advertising with Lambton County - population of 135,000

40K from Sarnia: 4,500

1. Western Ontario has always been a very strong supporter of Harness Racing2. 9 cities with a population of 458,000 to receive advertising and promotions on festival

100K from Sarnia: 6,600

1. 8 Harness Racetracks in Western Ontario. Western Ontario supports Harness Racing2. 14 Race Track in Ontario

Canadian Provinces: 2,000

1. Additional 25 racetracks outside Ontario 2. With intentions to grow festival across Canada a lot of marketing will be emphasized at these tracks

USA: 12,000

1. 40% of track visitors use to be American2. USA vs. Canada matches draw larger crowds3. 47 Harness Racing Tracks in USA will have event material4. Large emphasis on Michigan population

International: 500

1. 5 additional countries outside North America support Standardbred Canada and harness racing in their country.

2. Summer Holiday, boarder city and festival, will look to attract fans from these countries.

Based on 39,000 attendees, the breakdown follows:

ADRENALINE FESTIVAL SCHEDULE

ADRENALINE FESTIVAL SCHEDULE

X-Treme Thursday

6:00 p.m. to 7:00 p.m.Pre-Dinner Ceremonies

6:00 p.m. to 10:00 p.m.Wings and Winners Party

6:00 p.m. to 12:00 p.m.Get This Party Started –

Entertainment Tents

7:00 p.m. to 10:00 p.m.X-Treme Horse Power Race Card

7:00 p.m. to 10:00 p.m.X-Treme Horsepower Race Card

(10 Races)

10:00 p.m. to 12:00 a.m.Dancing on the Track

Battle of the Bands Friday

5:00 p.m. to 7:30 p.m.Radio Station - Live Remote from Track

5:00 p.m. to 2:00 a.m.Get This Party Started – Ribs Contest

5:00 p.m. to 8:00 p.m.Canada vs. USA Battle of the Bands

(Round 1)

5:00 p.m. to 7:00 p.m.Human X-Treme Races

8:00 p.m. to 10:00 p.m.Battle of the Sexes Race Card (5 Races)

10:00 p.m. to 1:00 a.m.Canada vs. USA Battle of the Bands

(Round 2)

Life is a Beach Saturday

11:00 a.m. to 12:30 p.m.BBQ for Drivers, Trainers, Grooms

11:00 a.m. to 7:00 p.m.Vendor Showcase

11:00 a.m. to 2:00 p.m.Beach Volleyball Tournament

11:00 a.m. to 7:00 p.m.Get This Party Started

Chilly Contest

2:00 p.m. to 4:00 p.m.Canada vs. USA Race Card (5)

$100K Adrenaline Championship Pace

4:00 p.m. to 6:00 p.m.Bartenders Competition

4:00 p.m. to 6:00 p.m.Beach Volleyball Tournament

Semis and Finals

6:00 p.m. to 7:30 p.m.Ms. & Mr. Adrenaline Swim Suit

Competition

6:00 p.m. to 10:00 p.m.VIP Dinner in the Dining Room

7:30 p.m. to 10:00 p.m.Regular 10 Race Card

10:00 p.m. to 2:00 a.m.Coyote Ugly

ADRENALINE FESTIVAL SCHEDULE

Horseplay Sunday 10:00 p.m. to 12:00 p.m.

Character Pizza Lunch – Willie Win and his friends

12:00 p.m. to 2:00 p.m.Kids Horseplay – Interactive & Educational Stations for Kids

12:00 p.m. to 1:00 p.m.Giddy Up & Gallop – A Kids & Family Fun Run Around the Track

12:00 p.m. to 7:00 p.m.Get This Party Started – Pizza Contest

2:00 p.m. to 3:00 p.m.Jack Terrier & Weiner Dog Races

3:00 p.m. to 4:00 p.m.IAMS Super Dogs

3:00 p.m. to 8:00 p.m.VIP Dinner in the Dining Room

4:00 p.m. to 8:00 p.m.Regular 10 Race CardSlots Cup Race Final

ADRENALINE FESTIVAL SCHEDULE

PARTNERSHIP OPPORTUNITIES

PARTNERSHIP OPPORTUNITIES

Title Sponsorship of Festival PA Announcements

Official Race Card Sponsorship Festival Material

Individual Race Sponsorship Website Promotion

Title Sponsorship of Game Day VIP Dinning Room Events Passes

Food Vendors Race Card Passes

Festival Promotions Program Advertisements

Track Signage Ticket Back Advertising

Facility Signage Retail Vendors

CONTACT

If you would like to discuss any of the components in this festival guide further, please contact:

Bryan McGahey

Manager of Corporate Partnership

Adrenaline Racing Festival

P: 905-564-4660 ext. 224

C: 647-404-0159

E: bryan@adrenalinefest.ca