vogue digital marketing strategy
Post on 04-Jul-2015
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VOGUEDigital Marketing Strategy by Kelcie Cross
12/02/13
• Women
• Ages 20-35
• Ranging from Young adults to the
Career Woman
• Teen Vogue focuses on the younger
audience
Tools/Methods:
• SEO’s
• Apps
Budget:
• Google Ads- $1 million.
• Facebook - $6,270.
• App- $40,000
Total: $104,6270
Vogue Gives Back
• Charity Benefit for Breast Cancer
• PROMise
Apps:
• Universal iOS app
• New Custom Interface
• Social Login
• Device Syncing
• User Profiles
• Ratings/Reviews
• Integrated with website
• Custom Icon
Total: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)
Facebook:
• $6,270
• Cost per 1,000 impressions
• 1mill impressions
Google Ads
• $1million
• estimate to reach about 23.1-28.3k
more people each day
• 91.5-112 more clicks per day
• $295/day
• Celebrities/Fashion/Designer/Vogue/
Model
• PETA, Ugly, Inappropriate
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