VOGUEDigital Marketing Strategy by Kelcie Cross

12/02/13

• Women

• Ages 20-35

• Ranging from Young adults to the

Career Woman

• Teen Vogue focuses on the younger

audience

Tools/Methods:

• SEO’s

• Apps

• Facebook

Budget:

• Google Ads- $1 million.

• Facebook - $6,270.

• App- $40,000

Total: $104,6270

Vogue Gives Back

• Charity Benefit for Breast Cancer

• PROMise

Apps:

• Universal iOS app

• New Custom Interface

• Social Login

• Device Syncing

• User Profiles

• Ratings/Reviews

• Integrated with website

• Custom Icon

Total: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)

Facebook:

• $6,270

• Cost per 1,000 impressions

• 1mill impressions

Google Ads

• $1million

• estimate to reach about 23.1-28.3k

more people each day

• 91.5-112 more clicks per day

• $295/day

• Celebrities/Fashion/Designer/Vogue/

Model

• PETA, Ugly, Inappropriate