VOGUEDigital Marketing Strategy by Kelcie Cross

12/02/13

• Women• Ages 20-35• Ranging from Young adults to the

Career Woman• Teen Vogue focuses on the

younger audience

Tools/Methods:• SEO’s• Apps• Facebook

Budget:• Google Ads- $1 million. • Facebook - $1 million.• Apps- $40,000

Vogue Gives Back• Charity Benefit for Breast

Cancer• PROMise

Apps:• Universal iOS app• New Custom Interface• Social Login• Device Syncing• User Profiles• Ratings/Reviews• Integrated with website• Custom IconTotal: $40,000 (roughly $36,000 (+))(howmuchtomakeanapp.com)

Facebook:• $6,270• Cost per 1,000 impressions• 1mill impressions

Google Ads• $1million• estimate to reach about 23.1-

28.3k more people each day• 91.5-112 more clicks per day• $295/day• Celebrities/Fashion/Designer/

Vogue/Model• PETA, Ugly, Inappropriate