visual search

VISUAL SEARCH: BLEEDING EDGE TECHNOLOGYBy: Laura Allahiari and Daniel Langer

WHAT IS VISUAL SEARCH?is a type of perceptual task

requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features

WHAT DOES THIS MEAN?

http://www.like.com/

Like.com TheFind.com

http://www.thefind.com/

LIKE.COM

First to bring visual search to shopping and the first to build an automated cross-matching system for clothing.

WHAT IS RETARGETING?

A retargeting strategy stores cookies from

viewer’s computers and saves them in a

database. When viewers browse the web, the database with the

stored cookies uses ad heavy sites to direct ads for previously searched

items.

WHO IS LIKE.COM’S TARGET AUDIENCE?

THEFIND.COM

Thefind.com is a discovery shopping search engine targeting lifestyle

products such as apparel, accessories, home and garden, fitness, kids and

family, and health and beauty.

TIME TO COMPARECompany Unique

VisitorsMonthly Change

Yearly Change

Like.comWeb Portals & Search

869,486 -36.89% -22.30%

TheFind.comWeb Portals & Search

9,096,035 -0.29% +61.56%

GRAPHICAL ANALYSIS

WHO WOULD YOU RECOMMEND?

Why?

Offers wider variety of products and product-lines

Easier landing pages Provides access to coupons and discounts

ANY QUESTIONS?