visual search
TRANSCRIPT
VISUAL SEARCH: BLEEDING EDGE TECHNOLOGYBy: Laura Allahiari and Daniel Langer
WHAT IS VISUAL SEARCH?is a type of perceptual task
requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features
WHAT DOES THIS MEAN?
http://www.like.com/
Like.com TheFind.com
http://www.thefind.com/
LIKE.COM
First to bring visual search to shopping and the first to build an automated cross-matching system for clothing.
WHAT IS RETARGETING?
A retargeting strategy stores cookies from
viewer’s computers and saves them in a
database. When viewers browse the web, the database with the
stored cookies uses ad heavy sites to direct ads for previously searched
items.
WHO IS LIKE.COM’S TARGET AUDIENCE?
THEFIND.COM
Thefind.com is a discovery shopping search engine targeting lifestyle
products such as apparel, accessories, home and garden, fitness, kids and
family, and health and beauty.
TIME TO COMPARECompany Unique
VisitorsMonthly Change
Yearly Change
Like.comWeb Portals & Search
869,486 -36.89% -22.30%
TheFind.comWeb Portals & Search
9,096,035 -0.29% +61.56%
GRAPHICAL ANALYSIS
WHO WOULD YOU RECOMMEND?
Why?
Offers wider variety of products and product-lines
Easier landing pages Provides access to coupons and discounts
ANY QUESTIONS?