visitscotland pr & the commonwealth games

XX Commonwealth GamesPR opportunities

November 2013

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2014: a pretty big year for Scotland...

• XX Commonwealth Games – the biggest sporting event in Scottish history

• Running from 23 July - 3 August, the Games offer visitors the chance to see some of the world's top sporting talent in action, while extending their trip to see what Scotland has to offer

• Its not just about sport………

• Jam-packed cultural event programme on offer throughout Scotland: ‘Culture 2014’ & ‘Festival 2014’

• Businesses, partners and the public getting behind the event to make it a success & create a lasting legacy for Scotland…which is where you come in!

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Destination Media Hub

What is it? In partnership with VisitBritain and GCMB we are creating a onestop shop for worldwide consumer, news & sports media available from Sun 20th Jul – Mon 4th Aug, 8am-8pm: working press area, wifi & printing, destination info, events programme,fast track filming permissions, conference & interview zones

Where is it? the IET Teacher’s Building, St Enoch Square,

Why is it relevant? Anticipate over 1,000 media to be inGlasgow during the Games – huge opportunity to showcase Scotland as a must visit destination to a global audience

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How do I get involved?

• Events & news conferences: several available spaces to put on bespoke events / conferences & experiences for media ie. Culture / design showcases, tastings & demos, Q&As, news announcements

• Hosting of external media events

• Media offers: Discounts & exclusive offers for accredited media

• Goody bags: Samples & media gifts

• Press trip support: Accommodation, travel and itinerary support, Glasgow, Scotland & UK wide

• Scottish characters: Interesting spokespeople across a multitude of themes ie. food & drink, culture & creativity, history & heritage, innovation

Our digital destination media hub will enable us to identify journalist’s areas of interest and tailor communications & invites to events accordingly

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Additional opportunities: digital DMH

What is it?• A bespoke site created with GCMB & VB to collate a

database of accredited media • Accreditation for the DMH is now open to media via a

registration page on our new online media centre: www.destinationmediahub.com

• Registered media can access media collateral including b-roll footage, imagery, media offers, itinerary ideas, fact sheets, news & events information

How can you help?• Follow us on Twitter for regular news @mediahub2014 • We are compiling a book of media offers & a character bank

now – send us your input!• Keep us updated on your news – regular & tailored drip

feed of editorial content / event information to registered media

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Additional opportunities: MPC

• Main Press Centre (MPC) Tourism Showcase: Dedicated space within the Glasgow2014 media centre to showcase Scotland & the UK as a destination in partnership with GCMB & VisitBritain

• What is it? destination information and advice for official accredited sports media

• Opportunities for partner involvement? Schedule of added value activity / experiences being developed to showcase the best of Glasgow, Scotland & the UK, driving traffic to the stand and engaging media

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Next steps…

• We want to hear from you and how you’d like to get involved……….

• Press trips/news content/media comms: - erin.hickey@visitscotland.com - Sarah.drummond@visitscotland.com- Calum.frier@visitscotland.com

• Destination Media hub events /media offers & support- Sarah.ormerod@visitscotland.com- calum.frier@visitscotland.com- Julia.buschmann@visitscotland.com- Frances.allan@visitscotland.com

• Interviewees / spokespeople- sarah.drummond@visitscotland.com- Julia.buschmann@visitscotland.com

General enquiries information can be sent to travelpr@visitscotland.com