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ANALYSIS – ADVERTISEMENT 1

Discuss the advertisement in general terms relating to look, feel, mood, etc.

Discuss the advertisement in terms of design principles and elements.

Who is the target audience in relation to Demographics?

Age

Gender

Education background

Income

Occupation

Other _______________________________

Understanding – What is the audience’s knowledge of the subject?

Interest – Why are they reading the advertisement?

Where will this advertisement be viewed?

What does the audience expect to learn from viewing the advertisement?

ANALYSIS – ADVERTISEMENT 2

Discuss the advertisement in general terms relating to look, feel, mood, etc.

Discuss the advertisement in terms of design principles and elements.

Who is the target audience in relation to Demographics?

Age

Gender

Education background

Income

Occupation

Other _______________________________

Understanding – What is the audience’s knowledge of the subject?

Interest – Why are they reading the advertisement?

Where will this advertisement be viewed?

What does the audience expect to learn from viewing the advertisement?