vietnamese view of japan & korea culture

Q&Me is online market research provided by Asia Plus Inc.

Vietnamese perception of Japan & Korea

Asia Plus Inc.

Overview

Japan and Korea are one of the foreign

countries that gives strongest influence

on Vietnam. This survey is conducted to

find out the overall perception among

Vietnamese toward Japan and Korea.

The survey was conducted by 18 – 39

years old in Ho Chi Minh, Hanoi & Other

cities with over 500 respondents.

Japan

Interest in Japanese and Korean culture

84% interested in Japanese culture, and 74% interested in Korean culture

Q. How much are you interested in Japanese / Korean culture?

48%

36%

16%

Japan

Very interested Interested Others

35%

39%

26%

Korea

Very interested Interested Others

Interest in Japan (By profile)

84% are interested. Elderly and wealthy people highly interested

Q. How much are you interested in Japanese culture?

48% 51%45% 46% 50%

45% 42%

56% 53%43%

53%

36% 32% 41%34%

39%

37% 42%

32%30%

38%

46%

Total Male Female 18-29 30-39 HCM Ha Noi Others LowerClass

MiddleClass

UpperClass

Very Interest Interest Neutral Not Interest Not Very Interest

Vietnamese Interest in Korea

74% are interested. Female and wealthy people highly interested

Q. How much are you interested in Korean culture?

35% 31%40% 36% 35% 34% 37% 36% 34% 33%

48%

39%38%

40%36% 42%

38% 37% 42%39% 39%

38%

Total Male Female 18-29 30-39 HCM Ha Noi Others LowerClass

MiddleClass

UpperClass

Very Interest Interest Neutral Not Interest Not Very Interest

Images about Japan

Q. When you hear "Japan", what comes up on your mind?

1. Cherry blossom 2. Personality 3. Modernized/

Civilized5. Manga/ Anime

6. Cuisine 7. Sushi 8. Advance

Technology

9. AV industry 10. Mount Fuji

4. Kimono

Images about Korea

Q. When you hear "Korea", what comes up on your mind?

1. Kimchi 2. Romantic

Drama/ Movies3. Music/ K-Pop 4. Cuisine 5. Beautiful

Landscape

7. Hanbok 8. Culture 9. Fashion 10. Personality6. Cosmetic

Surgery

Popular Japan' Drama among Vietnamese

Q. Please share the name of Japanese drama that you know of

6. Hoshi no Kinka

2. Doraemon1. Oshin 3. Stewardess

Monogatari4. Detective Conan 5. 1 Litres of Tears

7. Power Rangers 8. Naruto 9. Cardcaptor

Sakura

10. One Piece

Popular Korean' Drama among Vietnamese

Q. Please share the name of Korean drama that you know of

1. Boys Over

Flowers

2. Descendent

of the Sun

3. Medical

Brothers

6. Autumn in

my Heart

7. High Kick 9. First Love

5. Glass

Slippers4. Winter

Sonata

8. Full House 10. Stairway

to Heaven

Popular Japanese' Song/ Musician among Vietnamese

Q. Please share the name of Japanese songs or musicians that you know of

3. Doraemon no Uta 4. Sakura – Hatsune

Miku5. Hatsune

Miku

6. Kana Nishino 7. Sakura Song 8. Akina Nakamori 9. Hikaru Utada 10. Sakura Anata

ni Deaete Yokatta

1. Miwa Yoshida 2. Nakashima

Mika

Popular Korean' Song/ Musician among Vietnamese

Q. Please share the name of Korean songs or musicians that you know of

6. Kim Tae

Yon

7. Kim Jong-

Hyun

9. Hari Won 10. Super Junior8. Haru Haru –

Big Bang

1. Big Bang 3. B-Rain2. G - Dragon 4. T-Ara 5. SNSD

Popular Japanese' Celebrities among Vietnamese

Q. Please share the name of Japanese celebrities that you know of

6. Fujiko

Fujio7. Fukuzawa

Yukichi

8. Hideyoshi

Nakata

1. Shinzo

Abe

2. Maria Ozawa 3. Miwa Yoshida 4. Sora Aoi 5. Emperor Akihito

9. Yoko Ono 10. Aoyama

Gosho

Popular Korean' Celebrities among Vietnamese

Q. Please share the name of Korean celebrities that you know of

1. Lee Min-ho 4. Jang Dong-gun 5. Song Hye-kyo

6. Park Ji-sung 9. Park Geun-hye

2. B-Rain 3. G - Dragon

10. Big Bang7. Kim Tae-hee 8. Song Joong-Ki

AUDIENCE PROFILE

Respondents profile (n=510)

Male50%

Female50%

Gender

HCM32%

Ha Noi28%

Others40%

Cities

18-2950%

30-3950%

Age

Lower Class37%

Middle Class47%

Upper Class16%

Income

* Lower Class: under 10M VND

* Middle Class: from 10 - 25M VND

* Upper Class: Over 25M VND

Q&Me – About Online Market Research Services

Enhanced Service 3: Business survey

Provide the research services driven by the technogies

Our research solutions

Consumer research app

Admin platform

Traditional market research Collect surveys from online consumers Effective retail audit or data collection

Plan, Manage and Analyze data

Our advantage: Direct Panel Management

Our strength is 16-39 years old and urban areas. This is where most biz

customers would like to research. 300,000 members as of Sept, 2017

0%1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6%

4%3%3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Our advantage – Quick with quality

Online is considered to be “cheap and bad” in general. Q&Me provides

several methods providing data with quality

FACT CONSISTENCY SCORE

97%

THOUGHT

CONSISTENCY SCORE

91%

STRAIGHT-LINER/ FLAT-

LINER SCORE

89%

SPEEDERS SCORE

97%

QUALITY CHECK SURVEY SPECIFICATION

N (Sample size) 300

IR (Incident rate) 100%

LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

THE RESULTS

Overal score 93.5%

Average score

in the industry73%

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection

Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.

Our quality score by SSI

Our quality assurance process

Questionnaire

based on the

exact profile

• Refined and very

derailed database

panel

Take out users

with irrelevant

replies

• Remove Fake

questions hit

users

• Remove

Contradicted

answer users

• Take out straight

answer users

Take out speed

users

• We count the

average median

time and take out

those who are

less than that

Manual check by

the experienced

researchers

• Our experienced

researchers will

check the

relevance as well

as open

comments

Re-assortment of

panelist priorities

• Based on the

survey results, bad

users are screened

out while prioritizing

those who return s

good feedbacks.

Contact Us

URL: http://www.qandme.net

Contact: info@qandme.net

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