video branding startegy (2/3): branding
Post on 06-Jan-2017
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BRANDING
VIDEO
CREARE VIDEOPER PROMUOVERETE E LA TUA STARTUP
BRANDING
PRODUCT
BRAND
*Felix Baumgartner
BRAND?
TOMSTOMS
2002 20142006 2007 2011
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
Blake Mycoskie
2002 20142006 2007 2011
$300MBlake Mycoskie
BRAND POSITIONING
1. CHI
2. COSA
3. PER CHI
4. COME
5. PERCHE’
PITCH YOURSELF
PERCHE’?
PRESENTARTI
DIFFERENZIARTI
FOCALIZZARTI
AUTENTICITA’
Grazie
http://youmediaweb.com/youtubeperilbusiness
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