uxdi case study - imdb ios app redesign

IMDbDogmatix Studio!

4th April 2014!

THE BRIEF

Week II!March 31 - April 4

Week I!March 24 - March 28!!

8

High Fidelity Mock-ups.

First Click-Through Prototype

6

Usability Tests: Ask, Fix, Repeat

7

Sketch Wireframe ideas

5

4

User flows & Site Map

Surveys & Interviews

2

Draft User Personas

3

Study the brief, market &

competition

1

COMPETITORS

USER RESEARCH

“If I friend I trust recommends a movie, I’ll definitely go watch it.”! Paul / 26 / Musician

“Beauty is in the discovery.”! Femy / 35 / UX Designer

“I use IMDb to keep up with my favorite actors.”! Margarita / 28 / Restaurant Manager

“100 times out of 100, !I always go to the

independent cinemas.”

Sam Montgomery London, 27

Frustrated Financial Writer

“C’mon! The new!Ryan Gosling film!is out tomorrow!”

Olivia Walker London, 32

Science Teacher, Fun Aunt

FEATURE PRIORITIZATION

Why we decided to design for mobile.

Let’s Go Mobile!

PAPER SKETCHES vs DIGITAL PROTOTYPES

USABILITY TESTING

Despite complexity of purchasing movie tickets,!people feel confortable doing it on their mobile devices.

The ability to purchase tickets through IMDb !adds value and credibility to the brand.

Upon purchase, people want to share!tickets with friends to split the bill.!

TEST DRIVE PROTOTYPE

“NICE TO HAVE” FEATURES INTRODUCE!

GAMIFICATIONUI

INTERFACE ELEMENTS!

IMDbTHANK YOU!!