ux why? when? where?

WHY? When? Where?BY SHIRAN SANJEEWA

@shiran_sanjeewa

DESIGNER, UX CONSULTANT,

CO. FOUNDED UX COLOMBO in 2012.

ABOUT ME

SRI LANKAN TECH COMPANIES LOOKING FOR

“UI ENGINEERS and Designers:

BUT

Advertises for “UX Designers”

MISUNDERSTANDINGS

5 page website for less than

5000 LKR

MISUNDERSTANDINGS

I KNOW PHOTOSHOP

COREL DRAW AND

ILLUSTRATOR

I KNOW HTML, CSS, php

I CREATE UI’s and graphics

why not add UX to my JOB

TITLE, THEY ARE ALL the

SAME AFTERALL?

WHY ?• MAKE AWARENESS

• EDUCATE DESIGNERs, PROJECT MANAGERS, WHOLE COMPANIES

• PROVIDE SOLUTIONS

• EMPOWER NON-Tech Small scale Businesses

WHEN ?• It’s NOW or NEVER

• SPREAD THE NEWS, encourage BEST PRACTISES

• You are AMONGST THE FIRST 120 of 22 million LANKANS to

receive this communication

Where?

EVERYWHERE

THE STORY

THE Problem

• The Straw Slowly Rises

• Then FALLS OFF

• DISTRACTS THE CUSTOMER /

Interrupts conversations

SOLUTION

A STICKER

SIMPLE to use

CREATES ATTENTION

GENERATES INCOME

ADHESIVE AREA

WIREFRAME or THE MVP (minimum VIABLE PRODUCT)

ADHESIVE AREA

GLASS STRAW

VISUAL DESIGN

BRANDING

GLASS STRAW

QR CODE

OFFER

PERFORATION

RESULTSINCREASED VISITS

INCREASED REVENUE

LONGER UNINTERPUTED CONVERSATIONS

GREAT USER EXPERIENCEWith good ROI

POSSIBILITIESARE ENDLESS

THANK YOU!!