ux futures: publishing and expanding our expectations of everyone

EXPANDING OUR

EXPECTATIONS

OF “EVERYONE”

Margot Bloomstein @mbloomstein

#UXFutures November 5, 2014

2

Once upon a time, publishing was easy. The masses

are speaking.

2007

3

The masses

are speaking.

2011

4

The masses

are speaking.

2011

5

The masses

are speaking.

2011

6

The masses

are speaking.

2011

7

The masses

are speaking.

2011

8

9

But publishing

used to be easy:

Own the channel,

own the message.

Own the technology,

control the

communication.

1450, Jost Amman

Own the technology,

control the

communication.

1808

12

Own the technology,

control the communication.

Once upon a time,

competing voices

in the fourth estate

kept each other in

check.

18

1250

1300

1350

1400

1450

1500

1550

1600

1650

1990 1995 2000 2005 2010

Newspapers in daily circulation

Source: Pew Research Center’s Project for Excellence in Journalism State of the Media Report

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1250

1300

1350

1400

1450

1500

1550

1600

1650

1990 1995 2000 2005 2010

Newspapers in daily circulation

–15% in daily titles

–28% in employees

20

1250

1300

1350

1400

1450

1500

1550

1600

1650

1990 1995 2000 2005 2010

Newspapers in daily circulation

50MM active

daily users

(100MM today)

Does social media democratize publishing?

Is this a significant change?

22

Meet the new boss,

same as the old boss

© Yann Pinguet

Has anything

changed?

24

25

26 © Reuters/Anis Mili

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Champion individual and diverse content

creators; amplify insight, not repetition.

Publishing as

technology and

distribution

Publishing as

technology and

distribution…

or as the creation of

accessible content?

31

Champion individual and diverse content

creators; amplify insight, not repetition.

Evolve from defining publishing as

technology and distribution to publishing as

the design and analysis of content.

How do we support

democratized

publishing in our

own work?

Facilitate quality with proactive guidelines

Pre-empt misuse with anticipatory information

35

Champion individual and diverse content

creators; amplify insight, not repetition.

Evolve from defining publishing as

technology and distribution to publishing as

the design and analysis of content.

Develop accessible tools to reduce barriers

to quality.

36

Nicholas Kristof,

New York Times, March 18, 2009

Thank you!

Margot Bloomstein

@mbloomstein

margot@appropriateinc.com

slideshare.net/mbloomstein

amzn.to/CSatWork

All images property of their respective owners or © Margot Bloomstein as noted.