ux design as a concept

UX Designas a concept

Abdelrahman OsamaFounder & UX Director@ao_point@simpleia

http://simpleia.com/

Sunday, November 18, 12

• Design• UX Design• Examples• UX vs IxD vs Usability vs Branding

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Topics

Sunday, November 18, 12

Design

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DesignersPainter Sculptor

Architecture Chef

Musician

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Sensesvisual visual

visual taste, smell

hear

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MediumsPaper Object

Building Food

Music Note

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PureArt

Function+ Art

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What about UX Designers

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UX Designers uses one or more of the user senses to enhance the user experience using a product or service

across mediums

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Bad GoodWhile using a product or service

user experiences

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Delivering a feeling

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Terrified

I feel terrified and I love it

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Cool

My friends think I’m cool and I love it !!!

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user experience design is

“the design of anything used by people

independent of medium

or across media

with human experience as an explicit outcome

and human engagement as an explicit goal”

- Jesse James Garret

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TechnologyUser

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TechnologyUser UX

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User eXperience (UX)

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User eXperience (UX)Product design

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User eXperience (UX)Product design

Interaction Design (IxD)

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User eXperience (UX)Product design

Interaction Design (IxD)Human Computer Interaction (HCI)

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Examples

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What is the difference ?

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Equal in Technology

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Different in experiencing this technology

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Usability• How easy to find and open the door handles

• How easy to find and press the flasher for urgent situations

• The car detects urgent situations and activate the flasher

• Range rover is the only car it’s dashboard could be used while wearing gloves - jeremy Clarkson

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Experience

• How much it’s gonna WoW my friends

• How rigid and sporty does it feel

• Speed/rush/adrenaline experience

• Door open awesomeness

• How it sounds

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http://www.youtube.com/watch?v=MJesIniGVjM

They actually design how carssounds

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It’s all about understand the users needsand innovating to fulfill them

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It’s all about simplifying complications

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It’s not all about web & mobile applications

IKEA Retail experience

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UX vs IxD vs Usability vs Branding

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UX UsabilityHow it feels How it works

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UsableHandle

CoolHandle

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UX IxDMore psychological More tangible

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UX IxD

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UX UsabilityIxD

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UX

Usability

IxD

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UX

Usability

IxDIndustrialDesign

UI

IAUserResearch

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By Dan Saffer, Author of Designing for Interaction

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Branding UX

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Thanks :)

http://simpleia.com/simpleia

Sunday, November 18, 12