ux design as a concept

UX Designas a concept

Abdelrahman OsamaFounder & UX Director@ao_point@simpleia

http://simpleia.com/

Sunday, November 18, 12

http://simpleia.com

http://simpleia.com

• Design• UX Design• Examples• UX vs IxD vs Usability vs Branding

simpleia.com

Topics


Design

simpleia.comSunday, November 18, 12

simpleia.com

DesignersPainter Sculptor

Architecture Chef

Musician


Sensesvisual visual

visual taste, smell

hear


MediumsPaper Object

Building Food

Music Note


PureArt

Function+ Art


What about UX Designers


UX Designers uses one or more of the user senses to enhance the user experience using a product or service

across mediums


Bad GoodWhile using a product or service

user experiences


Delivering a feeling


Terrified

I feel terrified and I love it


Cool

My friends think I’m cool and I love it !!!


user experience design is

“the design of anything used by people

independent of medium

or across media

with human experience as an explicit outcome

and human engagement as an explicit goal”

- Jesse James Garret


TechnologyUser


TechnologyUser UX


User eXperience (UX)


User eXperience (UX)Product design



Interaction Design (IxD)



Interaction Design (IxD)Human Computer Interaction (HCI)


Examples


What is the difference ?


Equal in Technology


Different in experiencing this technology


Usability• How easy to find and open the door handles

• How easy to find and press the flasher for urgent situations

• The car detects urgent situations and activate the flasher

• Range rover is the only car it’s dashboard could be used while wearing gloves - jeremy Clarkson


Experience

• How much it’s gonna WoW my friends

• How rigid and sporty does it feel

• Speed/rush/adrenaline experience

• Door open awesomeness

• How it sounds


http://www.youtube.com/watch?v=MJesIniGVjM

They actually design how carssounds






It’s all about understand the users needsand innovating to fulfill them


It’s all about simplifying complications


It’s not all about web & mobile applications

IKEA Retail experience


UX vs IxD vs Usability vs Branding


UX UsabilityHow it feels How it works


UsableHandle

CoolHandle


UX IxDMore psychological More tangible


UX IxD


UX UsabilityIxD


UX

Usability

IxD


UX

Usability

IxDIndustrialDesign

UI

IAUserResearch


By Dan Saffer, Author of Designing for Interaction


Branding UX


Thanks :)

http://simpleia.com/simpleia


http://simpleia.com

http://simpleia.com