ux camp why ux matters

Why does UX matterand who’s responsiblefor it?

Saturday, November 5, 2011

Jeff BraybrookBlueprint Inc.

User Experience is far more than a user interface or the paint and wallpaper of a Website.

It is the culmination of the organization working together to constantly understand how to bring its value to people in their lives when and where they are looking for it and in the simplest and most compelling way.

So user experience becomes the responsibility of the business as a whole to understand the life workflows of people today and how they look for information and services.

It’s about teaching the business leaders and doers how to write for the Web.

It’s about making things accessible and inclusive.

And it’s about everyone knowing the role they play in the User Experience and bringing value to people to enrich their lives

Presentation Abstract

It’s your brand experience

It has 4 key concepts…

It works

Function

It looks great

Aesthetic

It gets me

Interaction

It generates memories

Story

It makes people’s lives better

The workflows of our lives

Clothing

Food

Directions

Weather

Learning

Making people’s lives better

Usability & Accessibilityhand in hand

“Everything should be made as simple as possible, but no simpler.”

Albert Einstein

How will YOU make an impact?

Governance matters

Comms IM/IT

Business

The cast of characters

Servicedelivery

The public

Writers

CommunicatorsIM/IT

Channel Choices

Website

Cell phones

Social media

Leaders

Takeaways

1. Keep it simple

Think mobile

Takeaways

2. Accessibility and Usability go hand in hand

Be inclusive

Takeaways

3. Governance matters

Everyone needs to know their role, how and why

Takeaways

4. Go where people are

They shouldn’t have to come to you

Takeaways

5. The time is now• The new Web• Jodhan case• New Standards & Regulations• Deficit reduction

Peace order and good government

Making people’s lives better