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Using WordPress As An Ultimate Tool For Your Marketing Plan

Anh Tran Founder & CEO MetaBox.io

EIMS - Malaysia - August 2019

Why WordPress?

➔ Most Popular CMS

➔ SEO-Friendly

➔ Easy To Customize

➔ Easy To Use

Creating Websites

Creating Websites (1)

The hard way: Theme + Customization

● Get a theme

● Customize with custom code and CSS

● Requires to understand theming and CSS

Creating Websites (2)

The easier way: Page Builder

● Use a page builder (Beaver Builder / Elementor)

● Customize visually

● Don’t requires to know coding

Creating Websites (3)

The easiest way: Powerful Theme + Page Builder

● Use a powerful theme: Astra, OceanWP, GeneratePress

● Pre-build templates

● Use a page builder

Landing Pages Same techniques

Generating Leads

Generating Leads (1)

Forms

● Creating forms: GravityForms

● Form locations

● Design the form flow

Generating Leads (2)

Popup

● For capturing emails

● Plugins: Bloom, OptinMonster

● Integration: email newsletter services

Generating Leads (3)

Notification Bar

● For CTA or email capturing

● Plugins: DW Promobar or page builders

Generating Leads (4)

CTA

● Floating Action Buttons

● Sales Popup

Conversion Tracking

Conversion Tracking (1)

Links

● Shorten links: bitly.com or YOURLS

● Use Google Campaign (UTM params)

Conversion Tracking (2)

Events

● Clicks

● Form submissions

● Google Tag Manager

SEO

SEO (1)

Meta Tags

● Title, description, robots

● Facebook Open Graph

● Twitter Cards

SEO (2)

SEO Features

● XML sitemap

● Schema

● Breadcrumbs

● Redirection

SEO (3)

Content

● Internal links (related posts, popular posts)

SEO (4)

Related techniques

● Page loading time

● Image optimization

● Lazy load images

SEO (5)

Recommended Plugins

● Yoast SEO

● Redirections

● SMUSH

● Autoptimize

Q&A