using linkedin to increase engagement after a cold email

Using Linkedin To Increase Engagement

After A Cold EmailInspireBeatsHustlersCastWilson Peng

@wilsonpeng8http://inspirebeats.com

Cold Emailing Without Alternative Channels500 emails sent -

86% open rate

37% click through rate

19% Response rate

Subject line: Hey {name} - About {company}

Same context for pitch and email

Cold Emailing With Linkedin Engagement500 emails sent with Linkedin Engagement

89% Open Rate

44% Click Through Rate

19% Response Rate

Shows up on their “Recently Viewed List” on Linkedin

Subject Line: Hey {name} - About {Company}

Same Context as cold emailing without Linkedin Engagement

Adding More “Touch Point Engagement”Touch Point Engagement - Adding more value and recognition through engaging

with them on Linkedin Message and Twitter

Connecting on Linkedin

Sending a message after connection

Tweeting a recent blog post

Following lead on Twitter

Sending a direct message (if followed back)

Commenting on their blog

Mentioning 2nd degree connection in cold emailNot apart of specific 1000 email test, but mentioning 2nd degree connection in

subject line and opening line of cold email increased 8% response rate in other

test.

Mentioning something personalized or similarity increases roughly 6-8% response

rate as well.

Quick Takeaways- Change your Linkedin settings to show your profile under their viewed list

- Get in the habit of looking at their profile before/after cold email

- Note down your closest 2nd degree connection with the lead

- Include something personalized in your cold email, could be from linkedin

- Source High quality leads

Looking for qualified leads? Check out http://inspirebeats.com

You can follow me on Twitter @wilsonpeng8