one sure-fire linkedin strategy that will increase engagement & business income! - viveka von...

LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert

Using LinkedIn’s CRM for Better Engagement and More Business

LinkedIntoBusiness.com @LinkedInExpert

LinkedIn Marketing: An Hour a Day


Vindicated!


Forbes and Stuff..


Strategies We’ll Cover1. Where did the LinkedIn CRM come from?2. Why should I use It? What is possible?3. Where can I find it?4. How do I use it?5. Ninja Nimble6. Top of Mind Awareness and Engagement7. Your Next Steps


LinkedIn Has a CRM?

LinkedIn’s Customer Relationship Management ToolDesktop and Mobile - Notifications of Job Changes, Promotions, Moves and Birthday

– Desktop• Allows you to make notes, set reminders, tag your

connections– Mobile

• Notifies you of upcoming meetings, search by tags, make note, call or email


What’s In It For Me?

• LinkedIn Integration – Its ALWAYS there!• Alleviates “first date” syndrome• Preparedness• HUGE TOMA benefits• More Inbounds leads• Warmer reception to Outbound Prospecting• Potentially significant financial gain


Where Can You Find this CRM?

• On the Home Screen• Under Connections• On Member’s Profiles• On your iOS and Android Devices


On the Home Screen


Under Connections


On Member’s Profiles


On Your Cell Phone


What Can You Do with It

After Inviting Someone to Connect:• Make notes on where you met them, what you talked about,

their interests, etc.• Create or add Tags to help define and Segment them in your

Connections• Set up Reminders to get back in Touch


Make Notes


Nimble Ninja!


Tagging


Ideas For Tagging Prospects Strategic Partners Old Clients New Clients Conference Attendees Influencers (location/industry, etc) Post Promoters Up to 200 tags!


Messaging to Tagged Groups


Set Reminders


Staying Top of Mind

• Find articles of interest when reminders pop up (use Pulse)• Create a calendar and schedule messages to your Tagged

Groupings or Segments of individuals• (Set reminders in Nimble)• Congratulate Members when prompted (mobile and desktop)


Find Articles (Pulse)


Create a Scheduling Calendar


Set Reminders in Nimble


Congratulate Connections When Prompted


Mobile App

• Updates from your Network• Sorting (and connecting)


Updates about your Network


Sorting (and Connecting)


Do This!Make a list of your top prospectsMake a list of their characteristicsCreate Tags for Commonalities (Female Exec NYC)Make some notes about interestsCreate a sharing scheduleFollow up

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LinkedIntoBusiness.com

Your LinkedIn Business ResourceViveka von Rosen@LinkedInExpert


No Dumb Questions……

From “I F*ing Love Science” Facebook Page


90% of decision makers no longer respond to cold calls or emails, we need to find a new way to get buyers attention. “Visibility creates opportunity” and social media can be used as either a soapbox or a mountain top to stand on to get your message heard.

“

”@KokaSexton





970 279-1710

LinkedIntoBusiness.com

Your LinkedIn Business ResourceLinked into Business:





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one sure-fire linkedin strategy that will increase engagement & business income! - viveka von...

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